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5 Most Important Measures in Online Marketing

January 24, 2017 by Yogesh Jain 13 Comments

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Online marketing- digital marketing

The basic idea behind marketing, whether offline or online, is more or less the same. You would like to create a desire in a client for something you’ve – a product or a site. Often, the consumer comes to you wanting some variation of your merchandise. If so, your job is to sell them your merchandise by convincing them it’s the right thing for them. The consumer just stumbles on your product, not having any desire for it to begin with. If so, your job will be to persuade them they need or want your product right now. You have to reach your market in order to arouse need or want and you should do thus that competently.

There is a tried-and-true procedure for reaching this competence in online marketing. Develop a top quality service or product to sell to that market. Effective design your site to win your clients. If you perform these five measures well, you will find success in online marketing.

The 5 Most Important Measures in Online Marketing:

1. A Great Design:

design - the ultimate creator of engagement on websites

The design of your website determines the level of engagement the user has with your content. An excellent website should not only present content cleanly but also direct user to take some action. That could include sign-ups, purchase decisions, demo requests, social media shares, etc. A good balance between text, video and images is also necessary to engage viewers of different mindsets. While designing a website, give the top priority to usability of the layout to direct consumer behavior online.

2. Strategic Content:

You should write content that is useful for your target audience. Writing pages after pages on the features of your product is a waste of time if you cannot communicate how these features are going to solve individual consumer problems. Focus on the solution you provide with your product and show that to your target audience. Your content should be focused, crisp, direct, and relevant to your brand and product.

Know more about types of content.

3. SEO:

what is SEO and what are its main parameters

Search engine optimization is one of the most important elements of any online marketing strategy. Getting direct visitors to your content particularly via Google can boost your marketing to a whole other level. Ranking for the keywords that your target customers are likely to search for can bring a considerable number of visitors to your site who are likely to buy your product. Learn how to get targeted traffic. 

4. Social Influence:

It is important to share your content where your target customer hangouts. Engaging users through social media offers opportunities to build brand value and recognition. It is through social media that you build a relationship with your clients, get targeted traffic, and earn consumer loyalty. Not to forget that social media influence indirectly affects your SEO as well. Google tends to favor content with a larger number of social media shares and comments.

5. Follow Up!!

This is the most important step in online marketing. It is highly unlikely that you get a closing when a potential customer visits your site for the first time. It is essential to have a good follow up strategy to close the leads you generate from your marketing efforts. One way is to perform drip marketing, i.e. provide leads with limited information at proper intervals to ensure proper communication without information overload.

Know more about drip marketing.

If everybody follows the 5 measures, is each individual going to gain the same level of success? Not at all! It’s about taking anything and looking at it differently. Sometimes advertising gets you to review the product or service you are offering. Often, the invention comes in such a way that you reach your customers. Innovative online marketing strategies should assist you to reach more individuals. The beauty of online marketing is that you could reach considerable amounts of individuals for relatively small amounts of cash. When creating new techniques, remember you would like to increase the number of individuals you inform of your service or product.

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Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, Online Marketing

Comments

  1. Prakhar Tyagi says

    March 2, 2017 at 7:32 pm

    Your article shows your expertise in online marketing industry

    Reply
  2. Neeraj Verma says

    March 28, 2017 at 9:42 am

    Good work bro, Keep it up

    Reply
  3. Santanu Debnath says

    April 18, 2017 at 8:00 am

    Social media plays the big role in online marketing these days. One must invest and get genuine social signal to get better result. Thank you for your hard work and making this content worthy for readers.

    Reply
  4. Atul Sharma says

    November 21, 2018 at 11:02 am

    Social media and content plays the big role in online marketing(digital marketing). Search Engine Optimization is a very huge and interesting method in online marketing
    blog is really awesome as well as it is very excellent and i got more interesting information.

    Thank you

    Reply
  5. parveen iiadm says

    April 16, 2019 at 3:48 pm

    I think everyone should read your blog who want to go in online marketing or have any confusion about online marketing.

    Reply
  6. Amit Gupta says

    May 5, 2020 at 3:19 pm

    Every Digital Marketer (Fresher) should have an insight of this article.This is helpful

    Reply
  7. Shazia Khan says

    May 7, 2020 at 5:28 pm

    Depending on your particular business plan and marketing efforts, some digital marketing metrics may be more important than others. Narrowing down your reporting to include the most relevant key performance indicators (KPIs) will reflect what digital marketing success looks like for your brand.

    Reply
  8. Digital Trainee says

    May 27, 2020 at 5:49 pm

    Nice post. I would like to add some more metrics:
    Best Digital Marketing Metrics
    The top KPIs for modern digital marketers that are data-driven:

    Web traffic sources
    Brand awareness
    Cost per lead
    Website traffic leads
    Returning visitors
    Online conversion rates
    Lead conversion rates
    Click thru rate
    Customer lifetime value

    Hope our comment will ad value in your excellent post! 🙂

    Reply
  9. Steve says

    June 19, 2020 at 12:29 pm

    This was worth reading!

    Reply
  10. Tanya Sharma says

    October 21, 2020 at 11:34 am

    Thanks for this incredible information

    Reply
  11. EmpowerD Tech says

    November 5, 2020 at 2:12 pm

    Hello,
    This is an amazing article. you describe all things in is appropriate and thoughtful. I think everyone should read this blog who are going with online marketing.
    Thank you for sharing with us.

    Reply
  12. Aadil says

    March 3, 2021 at 3:39 pm

    Hello, Thank you for your best information about measures online marketing strategy to really help with you business growth. So thank you for your all important information about.

    Reply
  13. Aman says

    March 8, 2021 at 2:54 pm

    Hey, Well informed about online marketing measures and best 5 important content of online marketing. Thank you for provides best information.

    Reply

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