One of the first questions your friends or family might ask when you make a purchase is, "Did you check the online reviews?
Word-of-mouth has always been a powerful marketing tool, and today, word-of-mouth lives mostly in the form of online reviews. In fact, 90% of consumers read online reviews before visiting a business. It’s clear how crucial online feedback has become for businesses, especially in the SaaS (Software as a Service) sector.
Positive reviews can generate valuable leads for your SaaS business, while too many negative reviews can have the opposite effect. Don’t believe me? Look at the impact that even a few reviews can have on a company’s credibility.
Now that we understand the importance of reviews, how can you generate more reviews for your SaaS business? Here are some effective strategies:
1. Get Listed on Review Sites
The easiest way to start collecting reviews is by getting your SaaS product listed on the most popular software review platforms. Your potential customers are actively looking for feedback on these sites before making purchasing decisions.
Here are some key review platforms to consider:
Capterra
G2Crowd
TrustRadius
SourceForge
ProductHunt
GetApp
SaaSGenius
Setting up your profiles with accurate information, screenshots, and key insights will help improve your visibility and build trust with potential users.
2. Utilize NPS Surveys
An NPS (Net Promoter Score) survey helps you identify satisfied customers who are likely to promote your product. NPS scores range from -100 to 100 and indicate how willing your customers are to recommend your service to others.
Take a look at this feedback requested from Slack.
Image Source: Slack
Here’s how NPS works:
Detractors (Score 0-6): Unhappy customers who may leave negative reviews or not return.
Passives (Score 7-8): Satisfied customers, but not enthusiastic.
Promoters (Score 9-10): Loyal customers who love your product and will spread the word.
To calculate your NPS score, use this formula:
NPS = % of Promoters - % of Detractors
Image Source: Hubspot
Once you identify your promoters, reach out to them for positive reviews while addressing any concerns raised by detractors before they share negative feedback.
3. Ask for Reviews via Email
Many satisfied customers will leave a review if you simply ask. Sending personalized emails to your customers, thanking them for their loyalty, and kindly requesting their feedback can work wonders.
Be sure to make the process simple by including direct links to your review profiles.
4. Provide Incentives for Reviews
Offering incentives is an effective way to encourage your customers to leave reviews. Incentives can range from discounts, gift cards, to exclusive offers. It’s a great way to thank your customers while boosting your review count.
Some platforms, like Capterra, offer incentives on your behalf, such as Amazon gift cards for users who leave reviews.
Image source: Capterra
5. Streamline the Review Process
Make it as easy as possible for customers to leave a review. Provide them with direct links to your review pages and offer clear instructions. Additionally, sending follow-up reminders can also increase the likelihood of receiving feedback.
Conclusion: Generate More SaaS Reviews to Boost Credibility
In today’s digital age, potential customers rely heavily on the experiences of others before they even contact you. Positive reviews build trust, increase credibility, and ultimately lead to more conversions.
With these strategies, you can significantly boost the number of reviews for your SaaS business and use them to grow your customer base. Start implementing these small tweaks to your overall marketing plan and watch the results flow in!
Comments