The number of smartphone users has been growing over the years, and app downloads and interaction of customers over mobile applications have skyrocketed. Since so much money is being funneled into app-making, it only makes sense that we analyze data that is being generated every second because of millions of users all around the world.
Data that is being generated by users gives immense information that will let you know thousands of things. Such as, where are my customers coming from? What are they looking at? How long were they looking at it? Where do they drop out of the funnel and why? With advances in technology and digital experiences, user behavior and journeys have become so much more complex and sophisticated.
Why do You Need an Analytics Software?
In this era, page views are not the only thing that matters. You need much more than just basic web metric numbers; because you need data that helps you in enhancing your product and customer experiences. With user data, you can optimize every step of your funnel by understanding the user’s journey through your product.
If your platform has a conversion goal, then your funnel would include a view of social media posts, visit the product page, add to the cart, enter purchase details, and pay for the product. With so many steps in your funnel, it becomes increasingly difficult to streamline each step when you don't know what is happening and why. With user data, you know the number of customers that move on from the social media post to the product page to the cart to make a purchase.
The thing with analytics and user data is that what you see is not exactly what you get. You can learn from what is not happening as much as you can learn from what is happening. And you can only learn if you can record and analyze your data in a way that helps you. And that is why we have compiled a list of the top 10 app analytics platforms that have powerful features and can enhance your experience with data analytics and help you understand customer behavior.
Top 10 App Analytics Software?
1. UXCam
UXCam is a platform that delivers information in-app experiences and provides insight into user behavior and actions. They provide session and event replays, embedded event analytics, screen flow analytics, and issues analytics. Because of this, the platform is perfect for product managers more than the marketing or business departments. A few functions UXCam performs are optimizing the purchase process, analyzing churn rate and reasons, user engagement, and boosting sign-ups.
Pros:
Tracks and shows how users navigate your app (interaction heat maps)
The session, screen, and user analysis
You can use it for android and iOS devices
Many options to avail customer support (chat, phone calls, forums, emails/help desks)
Free plan available
Easy to import or export data
Several third-party integrations are available
Cons:
Customer support is not timely and efficient
Can improve transparency regarding pricing
Difficult for a novice to use
A limited number of recordings
Event analytics is not very detailed
2. Mixpanel
It is a platform that gives you an overview of your analytics in graphs and tables for better understanding. Because of the visual representation, the platform makes it easier for you to identify trends and patterns with a single look. This means that you do not need an analyst to tell you what your data means since you can get glean most information from the graphs. It has a very user-friendly interface and you can define events for your funnel and customize your dashboards to get the most relevant numbers and metrics. Moreover, you can use Mixpanel informational across platforms. It tracks events through the web and mobile applications. You don't need any SQL, tech, or analytics experience to use Mixpanel's functionalities.
Pros:
Cohort analysis
Customizable dashboard
Customizable properties and events
Funnel reporting
Event tracking software
Has a chat function for teams
Real-time updating of metrics
Freemium version available (1,000,000 tracked users per month)
Growth Plan and Enterprise (custom) Plans available
Manage notifications
Segmentation of data and user demographics
Cons:
Weak support system
High pricing
High developmental time
Initial usage can be difficult because of the sheer number of functionalities
Requires some training to optimize usage of all functions (time and resources needed/steep learning curve)
Accuracy might be a problem. Dashboards need to be refreshed to update metrics
Customer support is not quick or effective
3. App Radar
This platform focuses on ASO (app store optimization) and keyword research, with functionalities that include review management and ranking reports. It is perfect for marketers and agencies that are looking to boost their app's ranking and get the words right. The platform lets you optimize for your demographic. Moreover, it provides insight into your competitors.
You can integrate the software with Google Play Store and Apple Store, providing you with optimization results for both Android and iOS. You can also integrate it with Slack, and you can receive notifications on your rankings. It provides insight into how users come across your product and what keywords were used to search. You can analyze app downloads, in-app sales, and new users.
Pros:
Delivers ranking reports every day to Slack channels
Analysis of competitors
Provides keyword ranking
Localization automation
Lets you manage reviews
Instant Optimization Score (an estimate on how well the product will perform)
ASO reporting
Has a free trial (and 4 other plans)
Store listing optimization
GDPR compliant
Cons:
Can not customize reports
Compatibility issues for certain platforms
Limited free trial (14-day trial)
4. Localytics
Localytics is an analytics platform that focuses on mobile and web application optimization and enhancement of customer experience. Since you can create personalized app experiences for each customer segment, you can increase engagement and conversions with external customer data. It aids in customer acquisitions, improvement of customer retention and increased loyalty, and driving engagement. Additionally, it provides insight into how customers interact with your product and for how long, giving you data on churn rates and conversion rates.
Localytics delivers information on retention and revenue metrics so that you can optimize for brand experiences and product quality. It uses predictive analytics to give you numbers on app uninstalls, and information on how you can engage specific user segments.
Pros:
Push notifications to specific user segment
Easy to install and setup
Free trial (unlimited app usage)
Scaling price plans are available
It can be used across multiple channels of marketing
Manage notifications (in-app, web push notifications, and app inbox)
Create a collection of user segments
Target a set of users with specific ads
Access to raw data
Customizable dashboard
Cons:
Limited features in the free trial
High prices
Limited correlation capacity
It may be difficult to view metrics for android and iOS collectively
Can not perform complex queries
Not enough export options
Reporting tools are not robust enough
Not enough integration options
5. Flurry
Flurry is an analytics platform that is aimed at mobile applications. The platform is free-for-all users, irrespective of the location and size of the organization. You can analyze various metrics across all your apps and compare metrics of up to 5 apps at a time. You can also check stats like cross-app usage and conversion tracking across apps. Flurry uses machine learning to narrow down on the ages and sex of users that use the app (since apps do not record specific ages).
You can use flurry to identify which category a user falls into travel, sports, lifestyle, and entertainment based on previously used and downloaded apps. Moreover, you can use all this information to target specific segments of a demographic to improve customer retention and increase app downloads.
Pros:
Completely free
No data limit
Easy installation
Good documentation
Raw data available
Push notification management
Ad hoc analysis
Good documentation tools
Support for offline analytics
Cons:
No web integration
The dashboard is confusing and could be designed better
Event tracking can be better
Metrics may not be accurate
Can not set time zones when analyzing data
A few limits of user demographic (because of Apple policies)
Needs better data export support (for example, export data to and from Excel)
Cannot compare reports across various apps, or platforms
Analytics for A/B testing is not available
6. Data.ai (previously App Annie)
This platform caters solely to mobile applications and their optimizations. You can provide a lot of data to your marketing and business department since the platform records data on geographical location, real-time usage, and attributes of the device used. You can easily filter and segment the data depending on what you need. The indexing tool is the showstopper function that gives insight based on downloads and revenue. You can also analyze your competitors and improve ASO with keyword research. Additionally, the software can perform classification and analysis of applications and gives a comprehensive view of analytics. You can use it across Google Play, Apple Store, and Windows Phone Store.
Pros:
Easy to use and understand
Features in the free version are very good
Stat reports are sent to you every day or week
Can see metrics according to countries
Connects to 3rd party media and platforms well
Provides country based app ranking
Provides a certain amount of keywords on the free plan
Helps determine CPI and cost-per-lead
Cons:
Comprehensive filtering options are not available
Because of customizable subscription plans.
You have to get in touch with a representative to access features
Can be exp wince for smaller organizations
Customer support is slow
Division making may be limited in the free plan
Discrepancies in metric numbers can occur
7. Count.ly
This is a product analytic platform that helps users to track and optimize product performance. The platform gives you insight into key metrics so that you can enhance customer experience with your product and provide personalized experiences. They have several pricing options for communities, and small and big organizations.
Count.ly can track metrics such as page views, retention, referrals, conversion tracking, and in-app events. It also offers functions, such as cohort analysis, campaign management, funnel analysis, and AB testing. They have many plugins and integration options that you can use to optimize your analysis. The platform is very secure since it has several compliances on data privacy that enable data flow security for you and your users.
Pros:
Free trial/freemium available
Can also be used for web analytics
Manage push notifications
Self-hosted
Several resources in SDKs and platforms support
You can customize queries
Instant access to data from your applications and users
Provide crash reporting
Advanced segmentation functionalities
Live support from a representative 24/7 (chat option also available)
GDPR and COPPA compliance
Cons:
Some metrics for certain countries can not be accessed
UI could be better (badly designed and outdated)
Documentation is very weak
Server requirements may be high
Tutorials from other resources are better than Count.ly’s
Dashboard customization is not a very smooth process
Automated reports can be optimized a bit more
8. Leanplum
Leanplum is a mobile marketing and automation software that focuses on campaign management, user behavior analysis, and message management. The platform records and reports all the touchpoints a user moves through and how they interact with the product. Moreover, it helps in the personalization of customer touchpoints and experiences, inside and outside the app. It enhances how users engage with their customers and helps you drives long-lasting relationships.
Pros:
Great AB experimentation because of varied options
Data integration to warehouses is easy
Good user data and segmentation
Several analysis types are available
It also provides campaign setup and scheduling
You can enable team collaborations and track who does what
Manage notifications (pop-up, push notifications, and in-app)
You can also customize your experience with the platforms
Cons:
Sync issues with clients
Several issues because of SDKs
Initially, documentation is sparse
Email functionalities can be better\needs extensive training to use the platform
Attributes have to be accessed from a dropdown list (not very effective)
Performs like a technical marketing platform
Testing integrated features is cumbersome
A “free forever” platform that is aimed at game applications. The software is one of its kind that provides information on events tracked within a game and records metrics for analytical purposes. Due to this, the platform is perfect for game design/development purposes and helps in making informed decisions. You can monitor real-time data or data from a specific duration in the past, the last 5 days, the last 10 days, or the past month. In four simple steps, you can have it up and running in no time. You can also use a pre-made SDK (C++, JavaScript, etc.) or even code your own SDK using the REST API.
Pros:
Free software
You can analyze graphics, funnels, and segments
Daily reporting that can be easily understood
Can track behavior in the game
User management functions
Detailed analysis of the game is also provided
Can report on the errors that crop up in the game
Cons:
Cannot support games with a large user base
Some platforms are not directly compatible
Some metrics may not be consistent or accurate
Data export is a challenge because of limitations
Support is not quick or efficient at times
Tools can be buggy in the free version
Lack of advertising features
The dashboard is a bit confusing because of the vastness of the data uploads
10. Google Analytics
It is probably one of the oldest players in the game and still is one of the most popular analytics platforms out there. Google Analytics has been the industry standard since its inception and has been adopted by big names in every industry imaginable. Google Analytics lets you see user data across channels, on both web applications and mobile applications. It has several functionalities that lets you dive deep into user behaviors and touchpoint data. With an SDK installation into your mobile application, you can get all user data at your fingertips. It might take you a while to get the hang of the UI and functions of the platform. You will need a bit of time and resources to harness the impact Google Analytics can bring to your product.
Pros:
A freemium version is available (advanced features are not available)
Real-time statistics
Easy setup
Customizable reports, so that you can see what is most important to you
Comprehensive list of features and tools
Slice and dice your data to understand different demographics and segments
Set custom user properties
Data visualization provides you with graphs and tables for an overview and a better understanding
Firebase SDK automatically collects app usage data
Elastic API
Cons:
Raw data is not accessible
Data sampling occurs
Lacks compliance with some countries (GDPR, CCPA, PERC)
Little to no privacy
You will need a little working knowledge of analytics
Stores cookies
Proprietary software
No cohort analysis