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Co-creation: User Generated Content Techniques

January 8, 2017 by Yogesh Jain Leave a Comment

Co-creation and user generated content

Co-creation is a consumer driven marketing initiative which involves engaging consumers in the innovation and development of the product. It offers insights into the consumer needs and increases success rate of products. Different ways of carrying a co-creation campaign are discussed here.

Filed Under: Innovations Tagged With: co-creation, Crowdsourcing, Digital Marketing, innovation, UGC

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