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What is CleverTap? Features and Alternatives.

May 7, 2022 by Yogesh Jain Leave a Comment

CleverTap is an analytics tool that defines itself as an “all-in-one retention platform”. Learn about its features and complementary tools.

Filed Under: SaaS Tagged With: analytics software's, clevertap alternatives, clevertap features, software as a service

Top 10 App Analytics Software You Should Experiment With

April 23, 2022 by Yogesh Jain Leave a Comment

10 app analytics platforms that you should know. With their pros and cons, to help you decide which ones are the best for you

Filed Under: Marketing Analytics, Marketing Automation Tagged With: analytics softwares, pros and cons of analytics softwares, software as a service

10 Books on SaaS Marketing that are a Must-Read

July 9, 2021 by Yogesh Jain Leave a Comment

Co-creation and user generated content

Here are 10 books on SaaS Marketing that offer a fresh perspective on selling invisible products & services. Check out the bonus book at the end.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

6 Best Practices: Your Ultimate Guide to SaaS Customer Onboarding

July 9, 2021 by Yogesh Jain Leave a Comment

Here are a 6 best practices for SaaS customer onboarding that you can draw inspiration from for your business.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

20+ SaaS Marketing Tools that Every Company Needs

July 8, 2021 by Yogesh Jain Leave a Comment

Infographic meaning- content marketing

Read about the 20 most popular SaaS marketing tools for email marketing, customer onboarding, social media, chatbot and more.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

What is SaaS Marketing & How it differs from traditional marketing?

July 8, 2021 by Yogesh Jain Leave a Comment

in depth explanation of marketing concepts

In this article, we explain SaaS marketing & highlight its differences from traditional marketing.

Filed Under: B2B Marketing, SaaS Tagged With: b2b marketing, saas marketing, software as a service

Top 5 SaaS Marketing Trends You Should Look Out for in 2022

July 8, 2021 by Yogesh Jain Leave a Comment

Digital Marketing- Innovative Marketing

Explore these top 5 SaaS marketing trends for 2021 & 2022 and implement them as a part of your strategy in the year ahead.

Filed Under: B2B Marketing, SaaS Tagged With: b2b marketing, saas marketing, software as a service

10 SaaS Marketing Metrics You Should Absolutely Use

June 6, 2021 by Yogesh Jain Leave a Comment

SaaS Marketing Metrics

Learn 10 SaaS marketing metrics (with calculation method) that you should use to measure, fix, optimize and scale your SaaS businesses.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

11 Must Read B2B Marketing Books For Every Digital Marketer

May 24, 2021 by Yogesh Jain Leave a Comment

Online marketing- digital marketing

Get to learn about 11 must read B2B marketing books for every digital evangelist and grab one at 74% off! Limited period offer.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

SaaS Marketing Strategies: 10 Amazing Tips

May 23, 2021 by Yogesh Jain Leave a Comment

digital marketing ideas and strategies

What is SaaS? Software as a Service, also known as SaaS, is a cloud-based service where instead of downloading software on your desktop PC or business network to run and update, you instead access an application via an internet browser. The software application could be anything from office software to unified communications among a wide […]

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • 5 Tips For Creating Stellar Saas Marketing Landing Pages
  • Mastering The 7Ps Of SaaS Marketing
  • How To Make A Good PR Pitch For Your Saas Business?
  • 3 Sample PR Pitch Templates For Saas Product Launches

Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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