Market mix modeling is one of the best marketing channel analysis that helps in budget and marketing media optimization.
A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.
Customer Segmentation is a crucial tool when it comes to optimizing your marketing and pricing strategy to perform better.
Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and […]
An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifying the mistakes and increasing the outcome continuously. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one reason for the success of many businesses. So in this article, let us analyze it.
26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.
Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.
Think about your present marketing activities for a minute. Are you getting returns from your online marketing? If not, then marketing automation can do this for you. Marketing Automation streamlines your marketing activities and focuses on bringing actual conversions. Know more about it and learn how to implement it in your marketing strategy.
5 important factors that influence online marketing. If anyone follows these 5 practices, they are likely to get success.