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A Complete Beginner’s Guide To Understanding Market Mix Modeling

September 20, 2022 by Yogesh Jain Leave a Comment

Growth of Business - Subscription, SaaS, B2B

Market mix modeling is one of the best marketing channel analysis that helps in budget and marketing media optimization.

Filed Under: Digital Marketing, Marketing Analytics Tagged With: marketing optimization, Marketing strategy, media mix model, media mix modeling, mix modeling, mmm

5 Steps: How To Create A Killer Media Plan for Maximum ROAS

September 19, 2022 by Yogesh Jain Leave a Comment

social media plan template

A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.

Filed Under: B2B Marketing, Digital Marketing, Marketing Analytics Tagged With: marketing, Marketing strategy, media buyers, media planning, SMART

The Ultimate Guide to Customer Segmentation for SaaS & B2B Businesses

September 19, 2022 by Yogesh Jain Leave a Comment

target Persona, market research and customer segmentation

Customer Segmentation is a crucial tool when it comes to optimizing your marketing and pricing strategy to perform better.

Filed Under: Digital Marketing, SaaS Tagged With: customer journey, market segmentation, Marketing strategy, saas customer segmentation, saas product, target demographic

11 Things That You Should Analyse in Your Google Analytics Account

October 18, 2020 by Yogesh Jain Leave a Comment

Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and […]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, software as a service

Deciphering Agile Marketing: Meaning, Principles & Benefits

January 31, 2018 by Yogesh Jain 1 Comment

Agile Marketing and Strategize - Meaning, Application and Benefits

An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifying the mistakes and increasing the outcome continuously. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one reason for the success of many businesses. So in this article, let us analyze it.

Filed Under: Digital Marketing, Innovations Tagged With: Digital Marketing, marketing, Marketing strategy

4 Steps: How to Choose the Right Digital Marketing Channels?

September 25, 2017 by Yogesh Jain 3 Comments

How to choose the right digital marketing channels

26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.

Filed Under: Digital Marketing Tagged With: Digital Marketing, marketing channels, Marketing strategy

5 Simple Steps: Create Content Strategy Plan From Your Buyer’s Journey

September 21, 2017 by Yogesh Jain Leave a Comment

how to create a content strategy plan

Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.

Filed Under: Copywriting, Digital Marketing Tagged With: content strategy, content writing, copywriting, Digital Marketing, Marketing strategy

5 Steps to Implement Marketing Automation for Small Business

May 2, 2017 by Yogesh Jain 3 Comments

implment marketing automation software for small business

Think about your present marketing activities for a minute. Are you getting returns from your online marketing? If not, then marketing automation can do this for you. Marketing Automation streamlines your marketing activities and focuses on bringing actual conversions. Know more about it and learn how to implement it in your marketing strategy.

Filed Under: Marketing Automation Tagged With: Digital Marketing, innovation, innovative marketing, Marketing automation, Marketing strategy, MAS

5 Most Important Measures in Online Marketing

January 24, 2017 by Yogesh Jain 13 Comments

Online marketing- digital marketing

5 important factors that influence online marketing. If anyone follows these 5 practices, they are likely to get success.

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, Online Marketing

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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