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What Is A BCG Matrix & How it’s Relevant for SaaS Businesses?

October 9, 2022 by Yogesh Jain Leave a Comment

BCG Matrix

Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.

Filed Under: B2B Marketing, Uncategorized Tagged With: b2b marketing, marketing concepts, saas marketing

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