Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.
Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.
I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.