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Deciphering Agile Marketing: Meaning, Principles & Benefits

January 31, 2018 by Amrita Angappa 1 Comment

Agile Marketing and Strategize - Meaning, Application and Benefits

An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifing the mistakes and increasing the outcome in a continuous manner. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one of the reasons for the success of many businesses. So in this article, let us analyze it.

Filed Under: Digital Marketing, Innovations Tagged With: Digital Marketing, marketing, Marketing strategy

4 Steps: How to Choose the Right Digital Marketing Channels?

September 25, 2017 by Harshita Jain 3 Comments

How to choose the right digital marketing channels

26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.

Filed Under: Digital Marketing Tagged With: Digital Marketing, marketing channels, Marketing strategy

5 Simple Steps: Create Content Strategy Plan From Your Buyer’s Journey

September 21, 2017 by Harshita Jain Leave a Comment

how to create a content strategy plan

Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.

Filed Under: Copywriting, Digital Marketing Tagged With: content strategy, content writing, copywriting, Digital Marketing, Marketing strategy

5 Steps to Implement Marketing Automation for Small Business

May 2, 2017 by Yogesh Jain 3 Comments

implment marketing automation software for small business

Think about your present marketing activities for a minute. Are you getting returns from your online marketing? If not, then marketing automation can do this for you. Marketing Automation streamlines your marketing activities and focuses on bringing actual conversions. Know more about it and learn how to implement it in your marketing strategy.

Filed Under: Marketing Automation Tagged With: Digital Marketing, innovation, innovative marketing, Marketing automation, Marketing strategy, MAS

5 Most Important Measures in Online Marketing

January 24, 2017 by Yogesh Jain 5 Comments

Online marketing- digital marketing

Know the 5 most important factors that influence online marketing in your favor. If anyone follows these 5 practices he is likely to get success in internet marketing.

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, Online Marketing

4 Types of Content to Bring Diversity to Your Blog

January 16, 2017 by Yogesh Jain 2 Comments

A great piece of content is one which prompts user action to buy, subscribe, follow etc. Follow through to learn more about developing content that generates target audience’s interest.

Filed Under: Copywriting Tagged With: content strategy, content writing, copywriting, Digital Marketing

Co-creation : User Generated Content Techniques

January 8, 2017 by Yogesh Jain Leave a Comment

Co-creation and user generated content

Co-creation is a consumer driven marketing initiative which involves engaging consumers in the innovation and development of the product. It offers insights into the consumer needs and increases success rate of products. Different ways of carrying a co-creation campaign are discussed here.

Filed Under: Innovations Tagged With: co-creation, Crowdsourcing, Digital Marketing, innovation, UGC

On-page SEO Basics: Best Practices for Major Factors

January 2, 2017 by Yogesh Jain Leave a Comment

SEO - Onpage SEO - Digital Marketing

Click here for a guide on On- Page SEO to optimize your web page to rank better on search results. It is a comprehensive to the point guide on optimizing the elements on the web pages of a site to improve its performance in SERPs. On page SEO is very important in digital marketing.

Filed Under: SEO Tagged With: Digital Marketing, On-Paage SEO, SEO, SEO Guide

How to get more targeted traffic

December 28, 2016 by Yogesh Jain Leave a Comment

how to get targeted traffic to your site?

A basic guide to writing targeted content to bring more potential customers to the site using long tail keywords and semantic words.

Filed Under: Digital Marketing, SEO Tagged With: Digital Marketing, SEO

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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