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5 Practical Quora Marketing Tips for Small Businesses

May 7, 2022 by Yogesh Jain Leave a Comment

5 marketing tips for Quora, guaranteed to help boost your engagement and lead conversion. Perfect to boost brand visibility and loyalty.

Filed Under: Digital Marketing Tagged With: Digital Marketing, marketing tips, quora marketing

4 Examples of Effective Storytelling by Brands to Inspire You

May 7, 2022 by Yogesh Jain Leave a Comment

Among a million brands, there are only a handful that effectively employ the use of brand storytelling. Because they understand why and how.

Filed Under: Copywriting, Digital Marketing Tagged With: brand storytelling, content strategy, Digital Marketing

Top 10 Email Marketing Tips For B2B Businesses

May 16, 2021 by Yogesh Jain Leave a Comment

Innovation - Digital Marketing - Idea- Cocreation

One of the greatest advantages of email marketing is that emails have a much longer shelf life than other social media marketing posts. As email marketing is booming, it is becoming one of the most preferred channels for marketing, especially for B2B businesses. It not only allows for direct conversations with the customers, but also […]

Filed Under: Copywriting, Marketing Automation Tagged With: b2b marketing, Digital Marketing, email marketing

11 Things That You Should Analyse in Your Google Analytics Account

October 18, 2020 by Yogesh Jain Leave a Comment

Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and […]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, software as a service

Deciphering Agile Marketing: Meaning, Principles & Benefits

January 31, 2018 by Yogesh Jain 1 Comment

Agile Marketing and Strategize - Meaning, Application and Benefits

An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifying the mistakes and increasing the outcome continuously. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one reason for the success of many businesses. So in this article, let us analyze it.

Filed Under: Digital Marketing, Innovations Tagged With: Digital Marketing, marketing, Marketing strategy

4 Steps: How to Choose the Right Digital Marketing Channels?

September 25, 2017 by Yogesh Jain 3 Comments

How to choose the right digital marketing channels

26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.

Filed Under: Digital Marketing Tagged With: Digital Marketing, marketing channels, Marketing strategy

5 Simple Steps: Create Content Strategy Plan From Your Buyer’s Journey

September 21, 2017 by Yogesh Jain Leave a Comment

how to create a content strategy plan

Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.

Filed Under: Copywriting, Digital Marketing Tagged With: content strategy, content writing, copywriting, Digital Marketing, Marketing strategy

5 Steps to Implement Marketing Automation for Small Business

May 2, 2017 by Yogesh Jain 3 Comments

implment marketing automation software for small business

Think about your present marketing activities for a minute. Are you getting returns from your online marketing? If not, then marketing automation can do this for you. Marketing Automation streamlines your marketing activities and focuses on bringing actual conversions. Know more about it and learn how to implement it in your marketing strategy.

Filed Under: Marketing Automation Tagged With: Digital Marketing, innovation, innovative marketing, Marketing automation, Marketing strategy, MAS

5 Most Important Measures in Online Marketing

January 24, 2017 by Yogesh Jain 13 Comments

Online marketing- digital marketing

5 important factors that influence online marketing. If anyone follows these 5 practices, they are likely to get success.

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, Online Marketing

4 Types of Content to Bring Diversity to Your Blog

January 16, 2017 by Yogesh Jain 2 Comments

copywriting and digital marketing for B2B and SaaS businesses

A brilliant piece of content is one which prompts user action to buy, subscribe, follow, etc. Follow through to learn more about developing content that generates target audience’s interest.

Filed Under: Copywriting Tagged With: content strategy, content writing, copywriting, Digital Marketing

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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