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5 Reasons: Why and How Content Marketing Works?

December 20, 2017 by Yogesh Jain 2 Comments

how and why content marketing works

Content marketing is a popular approach to marketing whether it is for a B2B or B2C business. Unfortunately, it is often a misunderstood term. Due to confusion around its meaning, many marketers end up with disappointments. In this blog, we will clarify the meaning of content marketing, its difference from blogging and the reasons why it works or sometimes fails. You will also come to know about the mindset you need to effectively execute a content marketing campaign.

Filed Under: Digital Marketing Tagged With: content marketing, content strategy, content writing

7 Killer Headline Tips to Help You Increase Website Traffic by 500%

October 11, 2017 by Yogesh Jain Leave a Comment

Tips to wirte better headlines backed by statistics

How many times did it happen that you wrote a stunning copy, quoted facts, and figures, making sure that the information was fresh, but nobody ever came to read it? As copywriters, it is very depressing to see that the articles cannot attract readers. Without traffic, you can never earn authority or generate revenue from […]

Filed Under: Copywriting Tagged With: content marketing, content writing, copywriting, Online Marketing

5 Simple Steps: Create Content Strategy Plan From Your Buyer’s Journey

September 21, 2017 by Yogesh Jain Leave a Comment

how to create a content strategy plan

Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.

Filed Under: Copywriting, Digital Marketing Tagged With: content strategy, content writing, copywriting, Digital Marketing, Marketing strategy

What Do Copywriters Do? – It is More Than Just Writing

August 16, 2017 by Yogesh Jain 1 Comment

what do copywriter do - a guide to copywriting and the work involved

Ever wondered what copywriters do? This is a guide is for business leaders, executives, marketers and aspiring content writers so that they can learn the art of copywriting. Know what it takes to become a copywriter, how to grow in this career and how to hire one for your business.

Filed Under: Copywriting Tagged With: content marketing, content strategy, content writers, content writing, copywriting

4 Types of Content to Bring Diversity to Your Blog

January 16, 2017 by Yogesh Jain 2 Comments

copywriting and digital marketing for B2B and SaaS businesses

A brilliant piece of content is one which prompts user action to buy, subscribe, follow, etc. Follow through to learn more about developing content that generates target audience’s interest.

Filed Under: Copywriting Tagged With: content strategy, content writing, copywriting, Digital Marketing

On-page SEO Basics: Best Practices for Major Factors

January 2, 2017 by Yogesh Jain Leave a Comment

SEO - Onpage SEO - Digital Marketing

Click here for a guide on On- Page SEO to optimize your web page to rank better on search results. It is a comprehensive to the point guide on optimizing the elements on the web pages of a site to improve its performance in SERPs. On-page SEO is very important in digital marketing.

Filed Under: SEO Tagged With: content writing, Digital Marketing, On-Paage SEO, SEO, SEO Guide

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • 5 Tips For Creating Stellar Saas Marketing Landing Pages
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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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