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5 Reasons: Why and How Content Marketing Works?

December 20, 2017 by Yogesh Jain 1 Comment

how and why content marketing works

Content marketing is a popular approach to marketing whether it is for a B2B or B2C business. Unfortunately, it is often a misunderstood term. Due to confusion around its meaning, many marketers end up with disappointments. In this blog, we will clarify the meaning of content marketing, its difference from blogging and the reasons why it works or sometimes fails. You will also come to know about the mindset you need to effectively execute a content marketing campaign.

Filed Under: Digital Marketing Tagged With: content marketing, content strategy, content writing

7 Killer Headline Tips to Help You Increase Website Traffic by 500%

October 11, 2017 by Harshita Jain Leave a Comment

Tips to wirte better headlines backed by statistics

How many times did it happen that you wrote a stunning copy, quoted facts and figures, made sure that the information was fresh but nobody ever came to read it? As copywriters, it very depressing to see that the articles are unable to attract readers. Without traffic, you will never be able to earn authority […]

Filed Under: Copywriting Tagged With: content marketing, content writing, copywriting, Online Marketing

What Do Copywriters Do? – It is More Than Just Writing

August 16, 2017 by Yogesh Jain 1 Comment

what do copywriter do - a guide to copywriting and the work involved

Ever wondered what copywriters do? This is a guide is for business leaders, executives, marketers and aspiring content writers so that they can learn the art of copywriting. Know what it takes to become a copywriter, how to grow in this career and how to hire one for your business.

Filed Under: Copywriting Tagged With: content marketing, content strategy, content writers, content writing, copywriting

What is an Infografic?

January 16, 2017 by Yogesh Jain Leave a Comment

Infographic meaning- content marketing

An infographic is the graphical representation of information. It is the most share worthy and readable form of content. Here is a sample infographic to make things clear for you.

Filed Under: Digital Marketing Tagged With: content marketing, content mix, content strategy

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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