Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.
10 Books on SaaS Marketing that are a Must-Read
Here are 10 books on SaaS Marketing that offer a fresh perspective on selling invisible products & services. Check out the bonus book at the end.
6 Best Practices: Your Ultimate Guide to SaaS Customer Onboarding
Here are a 6 best practices for SaaS customer onboarding that you can draw inspiration from for your business.
20+ SaaS Marketing Tools that Every Company Needs
Read about the 20 most popular SaaS marketing tools for email marketing, customer onboarding, social media, chatbot and more.
What is SaaS Marketing & How it differs from traditional marketing?
In this article, we explain SaaS marketing & highlight its differences from traditional marketing.
Top 5 SaaS Marketing Trends You Should Look Out for in 2022
Explore these top 5 SaaS marketing trends for 2021 & 2022 and implement them as a part of your strategy in the year ahead.
10 SaaS Marketing Metrics You Should Absolutely Use
Learn 10 SaaS marketing metrics (with calculation method) that you should use to measure, fix, optimize and scale your SaaS businesses.
11 Must Read B2B Marketing Books For Every Digital Marketer
Get to learn about 11 must read B2B marketing books for every digital evangelist and grab one at 74% off! Limited period offer.
SaaS Marketing Strategies: 10 Amazing Tips
What is SaaS? Software as a Service, also known as SaaS, is a cloud-based service where instead of downloading software on your desktop PC or business network to run and update, you instead access an application via an internet browser. The software application could be anything from office software to unified communications among a wide […]
10 B2B & SaaS Email Marketing Tips That Work!
Hey! You’ve got a mail “Opens mail” From: Yogesh Jain Subject: 10 B2B and SaaS email marketing tips Dear Reader, This mail is regarding the importance of email marketing in B2B and especially SaaS email marketing and how to improve the same with some easy tips and tricks that improve traffic, engagement and loyalty. Please […]