SaaS Marketing Book

The book ‘Selling Through Content’ illustrates how SaaS and service businesses can use content marketing to build and grow their business. It explores the concepts and tools useful for market research, planning, and execution. We will understand the fundamentals of campaign planning, funnel design, social media management, and email marketing to reach a content marketing strategy that sells. We complimented this book with the SaaS marketing resource bundle. So you get an in-depth understanding of resources, metrics, and retention techniques.

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A Lot of Learning Aids

You will find personal anecdotes, case studies, research, best practices, tips, tricks, steps, visual aids, and a lot of excel sheets to help you grasp the concepts.

Real-World Examples

We have done a detailed study of Shopify, Slack, HubSpot, Mailchimp, Adobe, Salesforce, and many more successful companies so you can see how each process is implemented in real-life scenarios.

In-Depth Explanation

We cover each concept – market research, campaign planning, social channels and funnel design – with, notes examples and use cases.

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Here’s Everything You Get in The Book Selling Through Content:

Instant access to the “Selling Through Content” eBook, packed with actionable results-driven strategies for your SaaS business.
Insights into some of the most successful SaaS businesses like Shopify, Mailchimp, HubSpot, Salesforce, Adobe, Slack, and many more.
Easy to understand visual aids like graphs, tables, and flowcharts to simplify concepts.
The complete “Selling Through Content” book, is valued at over $63 which can be yours for just $4.75.

$18.27 $4.75

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Testimonial

The book is a great insight into the know-how of Digital & content Marketing and provides good guidance to novice entrepreneurs and professionals starting off their journey into marketing. It touches on various aspects that should be considered in order to gain success in this field based on prior experiences and nuances that the author has had in their career. As a novice in this field and inquisitive to know more. I thoroughly enjoyed reading the book and gained some fundamentals that are required when you talk in and about the digital marketing space. I would recommend this book for readers to get a good understanding and clear some of the fundamental myths that you may have about marketing. I would like to see more examples with the content that will make reading and understanding more relatable.

Pratik Gaikwad

I started reading this book as a "refresher crash-course" on all things content/digital marketing. It's the perfect book if you want to understand the nuts and bolts of digital marketing in 2021: why it works, how to get started, and where to go from there. Let me make this clear: this is not another book on marketing theory—it provides a foundational DM strategy that's shock full of actionable steps you can take today. 100% recommend this book to others looking to learn about digital marketing in 2021 and don't want endless theory. This is the real deal, the nitty-gritty. An overall quick and great read!

Hannah Szabo

The go-to book for beginners in Content Marketing. Loved reading this book. Its simple, well structured, easy to understand and implement. I recommend it to all marketers! What I found most useful were the case studies of businesses we all know and (mostly love), such as Shopify and MailChimp. Instead of just talking about how to do competitor research, Yogesh walks you through what it looks like to do competitor research through the lens of these well-known businesses. Super insightful.

Tushar B

What You Learn From 'Selling Through Content'?

After reading this book, you’ll excel in the following marketing skills:

1. Deliver Powerful Content

You will learn how to use market research tools like Buyer Persona, SWOT analysis, and Competitive Landscape analysis to deliver powerful content that converts.

2. Make Funnels That Convert

No more aimless content creation. This book will help you deliver content that moves your prospects through the sales journey.

3. Have a Solid Hold on Campaign Planning

You will understand the nuances of making a stellar content calendar and social media plan through best practices and examples.

4. Do Storytelling Through Emails

Explore drip email marketing and learn how to apply it in your business by sending emails based on user’s actions.

About the Author:

Yogesh Jain is a certified digital marketer with experience in working with over 15 SaaS business. In his career as a digital marketer, he experienced the industry from different viewpoints. First as a content marketer, then as an account executive, and now as a strategy consultant and media buyer.

From scaling traffic organically from 10,000 to 100,000 visitors organically to managing over $200,000 of the budget in performance marketing, he delivered exponential growth for multiple businesses, some of which started as a garage startup. His diverse experience with growth startups helped him take critical responsibilities early in his career.

He believes in taking an audience-first approach in marketing and delivering concrete value. His books are an attempt to pour in the experience and knowledge gained from working for a diverse clientele and help fellow marketers and business executives learn from his experience.