In 2010, Google made 516 algorithm changes. By 2018, it had risen to over 3,200 changes. While we don’t have the latest numbers, it’s clear that SEO is constantly evolving.
So, is SEO dead? Absolutely not. SEO is evolving.
For SaaS businesses, having a solid SEO strategy is crucial, especially for new websites. Here are 5 effective SEO tips to help your new SaaS website rank higher and attract more traffic.
1. Focus on Keyword Research
Understanding what your potential customers are searching for is the foundation of SEO. New websites often make the mistake of not investing enough time in keyword research early on.
Use keyword research tools like SEMRush, KWFinder, or Ubersuggest to find the most relevant keywords for your SaaS product. You can also explore Google’s auto-suggestions for ideas.
Key things to consider:
How often are people searching for a keyword?
What type of visitors will these keywords attract?
Can you optimize for multiple keywords on one page?
Focus on long-tail keywords that have better conversion potential.
2. Analyze your competitors
To outperform your competitors, you need to understand their SEO strategy. If you’ve just launched a platform similar to Teamwork, Zoho, or Harvest, analyze what’s working for them.
How to analyze competitors:
Look at their social media content and engagement.
Use tools like SEMRush or Moz to see which keywords they rank for.
Check their blog posts and articles to find patterns in content and frequency.
3. Build a comparison keyword strategy
A great way to attract customers is through comparison queries. For instance, users may search for "Mailchimp vs ActiveCampaign" to make an informed decision. Creating content that compares your SaaS platform to others will boost your visibility.
Steps for comparison keyword strategy:
Make a list of your top competitors.
Identify keywords your target audience might use, including phrases like "best SaaS for small businesses."
Focus on comparison terms like “vs” and “alternative to.”
Image Source: Pendrive
4. Make the most of Structured Data
Structured data might seem advanced, but it’s relatively simple to implement. It helps search engines like Google better understand your website content, improving your chances of showing up in relevant search results.
Use structured data for:
Organization
Software/App/Product descriptions
Reviews
FAQs or How-to guides
Check out schema.org for a full list of structured data formats.
5. Promote your content to earn backlinks
Backlinks remain one of the most powerful SEO ranking factors. For SaaS businesses, earning quality backlinks through smart promotion is essential.
Effective ways to earn backlinks:
Digital PR
Resource link building
Broken link building
Guest blogging
Unlinked brand mentions
The earlier you start earning backlinks, the quicker your SaaS website will gain authority and improve its ranking.
Conclusion
SEO is a critical growth driver for SaaS businesses. By following these strategies, you can position your SaaS product as a leader in your industry, improve your organic search traffic, and increase your user base.