Concept Allies https://conceptallies.com Creative, Modern & Innovative Marketing, Made Easy Sun, 01 Jul 2018 19:28:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 https://conceptallies.com/wp-content/uploads/2017/05/logo-150x150.png Concept Allies https://conceptallies.com 32 32 An Ape’s Reasoning for Micro-Influencer Marketing: Why it Works? https://conceptallies.com/reasons-for-micro-influencer-marketing-success/ https://conceptallies.com/reasons-for-micro-influencer-marketing-success/#respond Sat, 30 Jun 2018 19:49:24 +0000 https://conceptallies.com/?p=440 Micro-influencer marketing campaigns go viral easily and they have an authentic edge. One of the reasons why they are successful is that we like to imitate our peers. Know how mirror neurons come into play in making micro-influencer marketing campaigns a success and what monkeys have to do with this.

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Top 5 Influencer Marketing Trends Shaping the Future Campaigns of 2018 https://conceptallies.com/influencer-marketing-trends-shaping-future-campaigns-2018/ https://conceptallies.com/influencer-marketing-trends-shaping-future-campaigns-2018/#respond Fri, 06 Apr 2018 15:27:21 +0000 https://conceptallies.com/?p=431 Influencers are taking social media marketing to the next level of personalization by enabling brands to be hyper-targeted. Know the top influencer marketing trends making their way into the marketing world in 2018.

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Who are Micro-Influencers and How to Find the Right One? https://conceptallies.com/who-are-micro-influencers-how-to-find-them/ https://conceptallies.com/who-are-micro-influencers-how-to-find-them/#respond Thu, 01 Feb 2018 18:25:55 +0000 https://conceptallies.com/?p=423 Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers' opinions almost as much as that of our friends and families. Through this blog you'll know - who are micro-influencers, why should you hire them and how to find the right ones for your business.

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Deciphering Agile Marketing: Meaning, Principles & Benefits https://conceptallies.com/what-is-agile-marketing-meaning-principles-benefits/ https://conceptallies.com/what-is-agile-marketing-meaning-principles-benefits/#comments Wed, 31 Jan 2018 17:48:00 +0000 https://conceptallies.com/?p=414 An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifing the mistakes and increasing the outcome in a continuous manner. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one of the reasons for the success of many businesses. So in this article, let us analyze it.

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3 Google Algorithm Changes that Could Hit your Rankings in 2018 https://conceptallies.com/google-algorithm-changes-impact-rankings-2018/ https://conceptallies.com/google-algorithm-changes-impact-rankings-2018/#respond Sat, 13 Jan 2018 19:27:20 +0000 https://conceptallies.com/?p=408 Did you saw a recent blow to your rankings this holiday season? Apparently, Google had planned some surprise gifts for our vacation. The recent updates affected mostly blogs and affiliate sites. Due to these recent changes in the Google algorithm, the search results were drastically affected. While there is no official announcement, the search community […]

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Fear Of Missing Out: Using FOMO and Anti-FOMO in Marketing https://conceptallies.com/fear-of-missing-out-anti-fomo-marketing/ https://conceptallies.com/fear-of-missing-out-anti-fomo-marketing/#respond Tue, 26 Dec 2017 20:11:12 +0000 https://conceptallies.com/?p=396 FOMO aka Fear Of Missing Out refers to a feeling of being left out. Our natural instinct to "be in the know" causes such fear in our brain. This fear is being leveraged by marketers since a long time. Surprisingly, some studies in the field have shown that using anti-FOMO is a better alternative than making money out of consumers' fear. In this article, you will get to know some new techniques for using FOMO while still creating a good customer experience.

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5 Reasons: Why and How Content Marketing Works? https://conceptallies.com/why-how-content-marketing-works/ https://conceptallies.com/why-how-content-marketing-works/#respond Tue, 19 Dec 2017 19:37:53 +0000 https://conceptallies.com/?p=385 Content marketing is a popular approach to marketing whether it is for a B2B or B2C business. Unfortunately, it is often a misunderstood term. Due to confusion around its meaning, many marketers end up with disappointments. In this blog, we will clarify the meaning of content marketing, its difference from blogging and the reasons why it works or sometimes fails. You will also come to know about the mindset you need to effectively execute a content marketing campaign.

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5 Steps: How to Design Engaging Chatbot Conversation Flow? https://conceptallies.com/how-to-design-chatbot-conversation-flow/ https://conceptallies.com/how-to-design-chatbot-conversation-flow/#respond Sun, 22 Oct 2017 12:49:46 +0000 https://conceptallies.com/?p=349 A good chatbot can take a user from intent to purchase within seconds. But chatbots aren't as smart as humans. They are not capable of deciphering every possible communication made by us. To counter this issue these bots use pre-defined conversation flows. These flows stimulate conversation while directing the user to the desired action. Know how to create an effective conversation flow for your chatbot so that it can engage users and provide value.

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7 Killer Headline Tips to Help You Increase Website Traffic by 500% https://conceptallies.com/killer-headline-tips-to-increase-website-traffic/ https://conceptallies.com/killer-headline-tips-to-increase-website-traffic/#respond Wed, 11 Oct 2017 18:25:11 +0000 https://conceptallies.com/?p=341 How many times did it happen that you wrote a stunning copy, quoted facts and figures, made sure that the information was fresh but nobody ever came to read it? As copywriters, it very depressing to see that the articles are unable to attract readers. Without traffic, you will never be able to earn authority […]

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4 Steps: How to Choose the Right Digital Marketing Channels? https://conceptallies.com/how-choose-right-digital-marketing-channels/ https://conceptallies.com/how-choose-right-digital-marketing-channels/#comments Sun, 24 Sep 2017 18:55:15 +0000 https://conceptallies.com/?p=320 26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.

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