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What Is IFTTT? And How Is It Different From Zapier?

January 4, 2023 by Yogesh Jain Leave a Comment

IFTTT vs Zapier

Learn how to automate your marketing tasks with IFTTT and Zapier. Let’s understand which is apt for different use cases.

Filed Under: Marketing Automation

Top 10 App Analytics Software You Should Experiment With

April 23, 2022 by Yogesh Jain Leave a Comment

10 app analytics platforms that you should know. With their pros and cons, to help you decide which ones are the best for you

Filed Under: Marketing Analytics, Marketing Automation Tagged With: analytics softwares, pros and cons of analytics softwares, software as a service

What is Activation Rate & 5 Strategies to Improve SaaS Activation Rate

August 13, 2021 by Yogesh Jain Leave a Comment

marketing analytics and metrics

Once your SaaS business is up and running, it can take a while for customers to purchase. But with the right activation strategy, you will increase the number of sales that come from new customers. This blog post will summarize what activation rate is all about and how to improve it using some simple strategies.

Filed Under: B2B Marketing, Marketing Automation, SaaS

Top 10 Email Marketing Tips For B2B Businesses

May 16, 2021 by Yogesh Jain Leave a Comment

Innovation - Digital Marketing - Idea- Cocreation

One of the greatest advantages of email marketing is that emails have a much longer shelf life than other social media marketing posts. As email marketing is booming, it is becoming one of the most preferred channels for marketing, especially for B2B businesses. It not only allows for direct conversations with the customers, but also […]

Filed Under: Copywriting, Marketing Automation Tagged With: b2b marketing, Digital Marketing, email marketing

11+ Most Popular Marketing Automation Tools – Which to Choose?

July 30, 2017 by Yogesh Jain Leave a Comment

Top 11 marketing automation software

With more than 200 MAS (Marketing Automation Software) available, it becomes impossible to review every product to make a final purchase decision. So from where exactly should you begin your review process? Here is a list of 11 most popular marketing automation tools that have a proven track record of success and have tons of features to give your digital marketing a leap forward.

Filed Under: Marketing Automation Tagged With: email marketing, Marketing automation, MAS

5 Steps to Implement Marketing Automation for Small Business

May 2, 2017 by Yogesh Jain 3 Comments

implment marketing automation software for small business

Think about your present marketing activities for a minute. Are you getting returns from your online marketing? If not, then marketing automation can do this for you. Marketing Automation streamlines your marketing activities and focuses on bringing actual conversions. Know more about it and learn how to implement it in your marketing strategy.

Filed Under: Marketing Automation Tagged With: Digital Marketing, innovation, innovative marketing, Marketing automation, Marketing strategy, MAS

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • 5 Tips For Creating Stellar Saas Marketing Landing Pages
  • Mastering The 7Ps Of SaaS Marketing
  • How To Make A Good PR Pitch For Your Saas Business?
  • 3 Sample PR Pitch Templates For Saas Product Launches

Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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