Concept Allies

What is Activation Rate & 5 Strategies to Improve SaaS Activation Rate

marketing analytics and metrics

Once your SaaS business is up and running, it can take a while for customers to purchase. But with the right activation strategy, you will increase the number of sales that come from new customers. This blog post will summarize what activation rate is all about and how to improve it using some simple strategies.

Top 10 Email Marketing Tips For B2B Businesses

Innovation - Digital Marketing - Idea- Cocreation

One of the greatest advantages of email marketing is that emails have a much longer shelf life than other social media marketing posts. As email marketing is booming, it is becoming one of the most preferred channels for marketing, especially for B2B businesses. It not only allows for direct conversations with the customers, but also […]

11+ Most Popular Marketing Automation Tools – Which to Choose?

Top 11 marketing automation software

With more than 200 MAS (Marketing Automation Software) available, it becomes impossible to review every product to make a final purchase decision. So from where exactly should you begin your review process? Here is a list of 11 most popular marketing automation tools that have a proven track record of success and have tons of features to give your digital marketing a leap forward.

5 Steps to Implement Marketing Automation for Small Business

implment marketing automation software for small business

Think about your present marketing activities for a minute. Are you getting returns from your online marketing? If not, then marketing automation can do this for you. Marketing Automation streamlines your marketing activities and focuses on bringing actual conversions. Know more about it and learn how to implement it in your marketing strategy.