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What Is Attribution Modeling? Learn its Types, Importance & Limitations

January 4, 2023 by Yogesh Jain Leave a Comment

Digital Marketing for SaaS and Ecommerce

Learn how to attribute the success of your ads to the right channels with advanced attribution modeling.

Filed Under: Marketing Analytics

4 Key Applications: The Role Of Data Science In Marketing

December 15, 2022 by Yogesh Jain Leave a Comment

Data science and analytics for Marketing

Understanding how data science processes work helps in understanding how they can be applied to different segments of marketing. Hence, we will begin with the data science workflow before we dive into its applications in marketing.

Filed Under: Marketing Analytics

A Complete Beginner’s Guide To Understanding Market Mix Modeling

September 20, 2022 by Yogesh Jain Leave a Comment

Growth of Business - Subscription, SaaS, B2B

Market mix modeling is one of the best marketing channel analysis that helps in budget and marketing media optimization.

Filed Under: Digital Marketing, Marketing Analytics Tagged With: marketing optimization, Marketing strategy, media mix model, media mix modeling, mix modeling, mmm

5 Steps: How To Create A Killer Media Plan for Maximum ROAS

September 19, 2022 by Yogesh Jain Leave a Comment

social media plan template

A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.

Filed Under: B2B Marketing, Digital Marketing, Marketing Analytics Tagged With: marketing, Marketing strategy, media buyers, media planning, SMART

Top 10 App Analytics Software You Should Experiment With

April 23, 2022 by Yogesh Jain Leave a Comment

10 app analytics platforms that you should know. With their pros and cons, to help you decide which ones are the best for you

Filed Under: Marketing Analytics, Marketing Automation Tagged With: analytics softwares, pros and cons of analytics softwares, software as a service

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • How to Decide The Next Feature to Add To Your Software (SaaS) Product?
  • What Is IFTTT? And How Is It Different From Zapier?
  • What Is Attribution Modeling? Learn its Types, Importance & Limitations
  • What is a funnel, and how to optimise your funnel for SaaS business?

Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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