Learn how to attribute the success of your ads to the right channels with advanced attribution modeling.
Understanding how data science processes work helps in understanding how they can be applied to different segments of marketing. Hence, we will begin with the data science workflow before we dive into its applications in marketing.
Market mix modeling is one of the best marketing channel analysis that helps in budget and marketing media optimization.
A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.
10 app analytics platforms that you should know. With their pros and cons, to help you decide which ones are the best for you