What Is Attribution Modeling? Learn its Types, Importance & Limitations
Learn how to attribute the success of your ads to the right channels with advanced attribution modeling.
4 Key Applications: The Role Of Data Science In Marketing
Understanding how data science processes work helps in understanding how they can be applied to different segments of marketing. Hence, we will begin with the data science workflow before we dive into its applications in marketing.
A Complete Beginner’s Guide To Understanding Market Mix Modeling
Market mix modeling is one of the best marketing channel analysis that helps in budget and marketing media optimization.
5 Steps: How To Create A Killer Media Plan for Maximum ROAS
A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.
Top 10 App Analytics Software You Should Experiment With
10 app analytics platforms that you should know. With their pros and cons, to help you decide which ones are the best for you