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What is Lean Software Management? Why Does it Work?

September 21, 2022 by Yogesh Jain Leave a Comment

Lean Software Development in SaaS

Lean software management is one of the best frameworks when it comes to quality and optimized software products.

Filed Under: Innovations Tagged With: flow production, lean, lean manufacturing, lean software development

What is Product Lifecycle Management? What are Its Implications in SaaS?

September 20, 2022 by Yogesh Jain Leave a Comment

Breaking the Product LifeCycle

Understanding Product Lifecycle Management is crucial success since it hinges on understanding the product in every step of its lifecycle.

Filed Under: Innovations, SaaS Tagged With: lifecycle management, PLM, product lifecycle, product management

10 SaaS Growth Strategies to Try in 2022

October 12, 2021 by Yogesh Jain Leave a Comment

in depth explanation of marketing concepts

In this blog post, we’ll discuss 10 time-tested SaaS growth strategies for 2022 and beyond to help your product grow.

Filed Under: Innovations, SaaS

Top 5 Influencer Marketing Trends Shaping the Future Campaigns of 2018

August 5, 2018 by Yogesh Jain 2 Comments

Influencer marketing trends

Influencers are taking social media marketing to the next level of personalization by enabling brands to be hyper-targeted. Know the top influencer marketing trends making their way into the marketing world in 2018.

Filed Under: Innovations

An Ape’s Reasoning for Micro-Influencer Marketing: Why it Works?

August 1, 2018 by Yogesh Jain Leave a Comment

why and how micro-influencer marketing works

Micro-influencer marketing campaigns go viral easily and they have an authentic edge. One of the reasons why they are successful is that we like to imitate our peers. Know how mirror neurons come into play in making micro-influencer marketing campaigns a success and what monkeys have to do with this.

Filed Under: Innovations

Who are Micro-Influencers and How to Find the Right One?

February 1, 2018 by Yogesh Jain Leave a Comment

who are microinfluencers, where to find them and why to choose influencers

Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers’ opinions almost as much as that of our friends and families. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business.

Filed Under: Digital Marketing, Innovations

Deciphering Agile Marketing: Meaning, Principles & Benefits

January 31, 2018 by Yogesh Jain 1 Comment

Agile Marketing and Strategize - Meaning, Application and Benefits

An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifying the mistakes and increasing the outcome continuously. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one reason for the success of many businesses. So in this article, let us analyze it.

Filed Under: Digital Marketing, Innovations Tagged With: Digital Marketing, marketing, Marketing strategy

Fear Of Missing Out: Using FOMO and Anti-FOMO in Marketing

December 27, 2017 by Yogesh Jain Leave a Comment

FOMO Anti-FOMO Fear of Missing Out

FOMO aka Fear Of Missing Out refers to a feeling of being left out. Our natural instinct to “be in the know” causes such fear in our brain. This fear is being leveraged by marketers since a long time. Surprisingly, some studies in the field have shown that using anti-FOMO is a better alternative than making money out of consumers’ fear. In this article, you will get to know some new techniques for using FOMO while still creating a good customer experience.

Filed Under: Innovations

Co-creation: User Generated Content Techniques

January 8, 2017 by Yogesh Jain Leave a Comment

Co-creation and user generated content

Co-creation is a consumer driven marketing initiative which involves engaging consumers in the innovation and development of the product. It offers insights into the consumer needs and increases success rate of products. Different ways of carrying a co-creation campaign are discussed here.

Filed Under: Innovations Tagged With: co-creation, Crowdsourcing, Digital Marketing, innovation, UGC

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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