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Who are Micro-Influencers and How to Find the Right One?

February 1, 2018 by Yogesh Jain Leave a Comment

who are microinfluencers, where to find them and why to choose influencers

Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers’ opinions almost as much as that of our friends and families. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business.

Filed Under: Digital Marketing, Innovations

Deciphering Agile Marketing: Meaning, Principles & Benefits

January 31, 2018 by Yogesh Jain 1 Comment

Agile Marketing and Strategize - Meaning, Application and Benefits

An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifying the mistakes and increasing the outcome continuously. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one reason for the success of many businesses. So in this article, let us analyze it.

Filed Under: Digital Marketing, Innovations Tagged With: Digital Marketing, marketing, Marketing strategy

5 Reasons: Why and How Content Marketing Works?

December 20, 2017 by Yogesh Jain 2 Comments

how and why content marketing works

Content marketing is a popular approach to marketing whether it is for a B2B or B2C business. Unfortunately, it is often a misunderstood term. Due to confusion around its meaning, many marketers end up with disappointments. In this blog, we will clarify the meaning of content marketing, its difference from blogging and the reasons why it works or sometimes fails. You will also come to know about the mindset you need to effectively execute a content marketing campaign.

Filed Under: Digital Marketing Tagged With: content marketing, content strategy, content writing

4 Steps: How to Choose the Right Digital Marketing Channels?

September 25, 2017 by Yogesh Jain 3 Comments

How to choose the right digital marketing channels

26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.

Filed Under: Digital Marketing Tagged With: Digital Marketing, marketing channels, Marketing strategy

5 Simple Steps: Create Content Strategy Plan From Your Buyer’s Journey

September 21, 2017 by Yogesh Jain Leave a Comment

how to create a content strategy plan

Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.

Filed Under: Copywriting, Digital Marketing Tagged With: content strategy, content writing, copywriting, Digital Marketing, Marketing strategy

5 Most Important Measures in Online Marketing

January 24, 2017 by Yogesh Jain 13 Comments

Online marketing- digital marketing

5 important factors that influence online marketing. If anyone follows these 5 practices, they are likely to get success.

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, Online Marketing

What is an Infographic?

January 16, 2017 by Yogesh Jain Leave a Comment

Infographic meaning- content marketing

An infographic is the graphical representation of information. It is the most share worthy and readable form of content. Here is a sample infographic to make things clear for you.

Filed Under: Digital Marketing Tagged With: content marketing, content mix, content strategy

How to Get More Targeted Traffic

December 28, 2016 by Yogesh Jain Leave a Comment

how to get targeted traffic to your site?

A basic guide to writing targeted content to bring more potential customers to the site using long tail keywords and semantic words.

Filed Under: Digital Marketing, SEO Tagged With: Digital Marketing, SEO

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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