Concept Allies

11 Things That You Should Analyse in Your Google Analytics Account

Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and […]

How to Find & Manage Instagram Influencers?

how to find and manger influencers for marketing

You know what, Instagram influencers are highly overrated. They are easy to find, easier to convince and easiest way to screw up your social media marketing. Wait! Let me rephrase: “Bad influencers are easy to find, easier to convince and the easiest way to screw up your social media marketing BRAND” Depending on what you […]