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The Psychology Behind Why Certain Narrative Storytelling Techniques Work

July 14, 2022 by Yogesh Jain Leave a Comment

The psychology behind storytelling is very simple to understand and implement. It is one of the best ways to get you reader invested.

Filed Under: Copywriting, Digital Marketing Tagged With: brand storytelling, content writing storytelling, marketing storytelling, narrative storytelling, narrative writing, psychology of storytelling

What is Data Storytelling and How to Master It?

July 14, 2022 by Yogesh Jain Leave a Comment

Data storytelling can be using by any business to have many things. There are a few ways to hone your skill and become better at it.

Filed Under: B2B Marketing, Copywriting, Digital Marketing Tagged With: brand storytelling, business storytelling

Why Storytelling is an Important Skill for Marketers?

July 14, 2022 by Yogesh Jain Leave a Comment

Brand storytelling is one of teh best ways to connect and build a community. And this is why storytelling is an important skill for marketers

Filed Under: B2B Marketing, Copywriting, Digital Marketing Tagged With: brand storytelling, business storytelling, storytelling in marketing

5 Steps: How to Develop Your Storytelling Skills?

July 14, 2022 by Yogesh Jain Leave a Comment

pitching, copywriting and storytelling in SaaS and B2B

There are 5 excellent, easy to implement methods that you can use to develop your storytelling skills for marketing to business and more.

Filed Under: Copywriting, Digital Marketing Tagged With: brand storytelling, content writing storytelling, marketing storytelling

5 Practical Quora Marketing Tips for Small Businesses

May 7, 2022 by Yogesh Jain Leave a Comment

5 marketing tips for Quora, guaranteed to help boost your engagement and lead conversion. Perfect to boost brand visibility and loyalty.

Filed Under: Digital Marketing Tagged With: Digital Marketing, marketing tips, quora marketing

4 Examples of Effective Storytelling by Brands to Inspire You

May 7, 2022 by Yogesh Jain Leave a Comment

Among a million brands, there are only a handful that effectively employ the use of brand storytelling. Because they understand why and how.

Filed Under: Copywriting, Digital Marketing Tagged With: brand storytelling, content strategy, Digital Marketing

5 SaaS PPC Trends for 2021 and beyond

September 8, 2021 by Yogesh Jain Leave a Comment

case studies included in selling through content for your ease

In this blog post, we look at a few strategies and trends on how to stay ahead in SaaS PPC marketing.

Filed Under: B2B Marketing, Digital Marketing, SaaS

B2B vs B2C SaaS Marketing: Understanding key differences

August 12, 2021 by Yogesh Jain Leave a Comment

instagram-social-media-marketing

This blog post aims to highlight the key marketing differences between B2B and B2C SaaS Marketing and what you should keep in mind for each.

Filed Under: Digital Marketing, SaaS

11 Things That You Should Analyse in Your Google Analytics Account

October 18, 2020 by Yogesh Jain Leave a Comment

Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and […]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Marketing strategy, software as a service

How to Find & Manage Instagram Influencers?

February 4, 2019 by Yogesh Jain Leave a Comment

how to find and manger influencers for marketing

You know what, Instagram influencers are highly overrated. They are easy to find, easier to convince and easiest way to screw up your social media marketing. Wait! Let me rephrase: “Bad influencers are easy to find, easier to convince and the easiest way to screw up your social media marketing BRAND” Depending on what you […]

Filed Under: Digital Marketing Tagged With: Influencer Marketing

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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