Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set-up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and target […]
You know what, influencers are highly overrated. They are easy to find, easier to convince and easiest way to screw up your social media marketing. Wait! Let me rephrase: “Bad influencers are easy to find, easier to convince and the easiest way to screw up your social media marketing BRAND” Depending on what you search […]
Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers’ opinions almost as much as that of our friends and families. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business.
An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifing the mistakes and increasing the outcome in a continuous manner. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one of the reasons for the success of many businesses. So in this article, let us analyze it.
Content marketing is a popular approach to marketing whether it is for a B2B or B2C business. Unfortunately, it is often a misunderstood term. Due to confusion around its meaning, many marketers end up with disappointments. In this blog, we will clarify the meaning of content marketing, its difference from blogging and the reasons why it works or sometimes fails. You will also come to know about the mindset you need to effectively execute a content marketing campaign.
26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.
Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.
Know the 5 most important factors that influence online marketing in your favor. If anyone follows these 5 practices he is likely to get success in internet marketing.
An infographic is the graphical representation of information. It is the most share worthy and readable form of content. Here is a sample infographic to make things clear for you.
A basic guide to writing targeted content to bring more potential customers to the site using long tail keywords and semantic words.