5 marketing tips for Quora, guaranteed to help boost your engagement and lead conversion. Perfect to boost brand visibility and loyalty.
Among a million brands, there are only a handful that effectively employ the use of brand storytelling. Because they understand why and how.
In this blog post, we look at a few strategies and trends on how to stay ahead in SaaS PPC marketing.
This blog post aims to highlight the key marketing differences between B2B and B2C SaaS Marketing and what you should keep in mind for each.
Google Analytics is, by far, one of the most popular and yet, unfortunately, also the most underutilized digital analytics solution. This is primarily because most website owners do not understand the true capabilities of this tool. Once set up properly, Google Analytics gathers relevant data about website visitors, giving marketers the chance to understand and […]
You know what, Instagram influencers are highly overrated. They are easy to find, easier to convince and easiest way to screw up your social media marketing. Wait! Let me rephrase: “Bad influencers are easy to find, easier to convince and the easiest way to screw up your social media marketing BRAND” Depending on what you […]
Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers’ opinions almost as much as that of our friends and families. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business.
An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifying the mistakes and increasing the outcome continuously. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one reason for the success of many businesses. So in this article, let us analyze it.
Content marketing is a popular approach to marketing whether it is for a B2B or B2C business. Unfortunately, it is often a misunderstood term. Due to confusion around its meaning, many marketers end up with disappointments. In this blog, we will clarify the meaning of content marketing, its difference from blogging and the reasons why it works or sometimes fails. You will also come to know about the mindset you need to effectively execute a content marketing campaign.
26% marketers face difficulty while choosing the right marketing channels for their business. With so many options available out their it is becoming increasingly complex to choose the right one for a business. In this article, we will talk about the top 6 digital marketing channels and 4 steps to choose the right ones for your business.