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What Is Account-Based Marketing (ABM) [SaaS Marketing Experts]

December 15, 2022 by Yogesh Jain Leave a Comment

marketing ideas and strategy

Account Based Marketing (ABM) is one of the few tactics that combine marketing and sales expertise to boost conversion rates. Learn it’s use in SaaS & B2B Businesses.

Filed Under: B2B Marketing, Digital Marketing, SaaS

6 Effective YouTube Strategies for SaaS & B2B Businesses

September 21, 2022 by Yogesh Jain Leave a Comment

YouTube Marketing

5 elements you can easily add to your YouTube Strategies for your SaaS Business to optimize your ad spend.

Filed Under: Digital Marketing, SaaS Tagged With: saas businesses, SAAS Products, youtube best practices

A Complete Beginner’s Guide To Understanding Market Mix Modeling

September 20, 2022 by Yogesh Jain Leave a Comment

Growth of Business - Subscription, SaaS, B2B

Market mix modeling is one of the best marketing channel analysis that helps in budget and marketing media optimization.

Filed Under: Digital Marketing, Marketing Analytics Tagged With: marketing optimization, Marketing strategy, media mix model, media mix modeling, mix modeling, mmm

5 Steps: How To Create A Killer Media Plan for Maximum ROAS

September 19, 2022 by Yogesh Jain Leave a Comment

social media plan template

A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.

Filed Under: B2B Marketing, Digital Marketing, Marketing Analytics Tagged With: marketing, Marketing strategy, media buyers, media planning, SMART

The Ultimate Guide to Customer Segmentation for SaaS & B2B Businesses

September 19, 2022 by Yogesh Jain Leave a Comment

target Persona, market research and customer segmentation

Customer Segmentation is a crucial tool when it comes to optimizing your marketing and pricing strategy to perform better.

Filed Under: Digital Marketing, SaaS Tagged With: customer journey, market segmentation, Marketing strategy, saas customer segmentation, saas product, target demographic

What are LinkedIn Conversational Ads? 5 Tips to Improve Your Success Rate

September 19, 2022 by Yogesh Jain Leave a Comment

LinkedIn Conversational Ads is a great marketing tool for lead generation and to boost conversions. here are 5 tips to perform well.

Filed Under: B2B Marketing, Digital Marketing Tagged With: best practices, Conversational Ads, linkedin, LinkedIn Conversational Ads tips, linkedin inmail

7 Must-Try Zapier Automation Ideas for SaaS & B2B Companies

September 19, 2022 by Yogesh Jain Leave a Comment

zapier supported apps

Zapier is a tool we can use to automate processes, especially in SaaS. Here are a few Zapier Automation ideas to help you get started.

Filed Under: B2B Marketing, Digital Marketing, SaaS Tagged With: automation, automation for businesses, zap, zapier

Why is SaaS Marketing Different? How to do it well?

August 23, 2022 by Yogesh Jain Leave a Comment

SaaS Marketing is very different from traditional marketing and requires unique marketing strategies to perform well.

Filed Under: Digital Marketing, SaaS Tagged With: saas businesses, SAAS Products, saas solutions

7 Proven Facebook Ad Strategies for SaaS Businesses

August 23, 2022 by Yogesh Jain Leave a Comment

Using Facebook Ad Strategies is a sure-shot way to improve your ad’s performance. Here are 7 ideas you should use in your strategy.

Filed Under: Digital Marketing, SaaS, Uncategorized

A Founder’s Guide to SaaS Affiliate Marketing

July 26, 2022 by Yogesh Jain Leave a Comment

SaaS affiliate marketing is one of teh lead lead generator and converter. And that is why you should invest in an affiliate program.

Filed Under: Digital Marketing, SaaS Tagged With: affiliate marketing guide, affiliate partners, affiliate tracking solutions, saas business

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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