One of the greatest advantages of email marketing is that emails have a much longer shelf life than other social media marketing posts as they die within a few hours. As email marketing is growing rapidly, it is becoming one of the most preferred channels for marketing especially for B2B businesses. It not only allows […]
Here’s a story of Scott, a person who’s very passionate about his business. He is marketing-savvy and continuously seeks new and innovative ways to promote his company digitally. Advertising is one of the most important tasks, hence he is making attractive ads which display his products in the best light, followed by various social media […]
A good chatbot can take a user from intent to purchase within seconds. But chatbots aren’t as smart as humans. They are not capable of deciphering every possible communication made by us. To counter this issue these bots use pre-defined conversation flows. These flows stimulate conversation while directing the user to the desired action. Know how to create an effective conversation flow for your chatbot so that it can engage users and provide value.
How many times did it happen that you wrote a stunning copy, quoted facts and figures, made sure that the information was fresh but nobody ever came to read it? As copywriters, it very depressing to see that the articles are unable to attract readers. Without traffic, you will never be able to earn authority […]
Create content is easy but creating content that brings revenue is difficult. In order to succeed with content marketing, you need a content strategy that attracts your target buyers and converts them into paying customers. In order to achieve that level of content marketing, you need to create content in accordance with your buyer’s journey. Your content should move the visitors from one stage of buying cycle to another. Know the exact 5 steps to create a winning content strategy that actually converts.
Ever wondered what copywriters do? This is a guide is for business leaders, executives, marketers and aspiring content writers so that they can learn the art of copywriting. Know what it takes to become a copywriter, how to grow in this career and how to hire one for your business.
A great piece of content is one which prompts user action to buy, subscribe, follow etc. Follow through to learn more about developing content that generates target audience’s interest.