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How to generate more reviews for your (Software) SaaS business?

September 8, 2021 by Yogesh Jain Leave a Comment

Software reviews play an essential role in your customer’s decision-making process than traditional methods. How do you then generate more reviews for

Filed Under: SaaS

What is Activation Rate & 5 Strategies to Improve SaaS Activation Rate

August 13, 2021 by Yogesh Jain Leave a Comment

marketing analytics and metrics

Once your SaaS business is up and running, it can take a while for customers to purchase. But with the right activation strategy, you will increase the number of sales that come from new customers. This blog post will summarize what activation rate is all about and how to improve it using some simple strategies.

Filed Under: B2B Marketing, Marketing Automation, SaaS

B2B vs B2C SaaS Marketing: Understanding key differences

August 12, 2021 by Yogesh Jain Leave a Comment

instagram-social-media-marketing

This blog post aims to highlight the key marketing differences between B2B and B2C SaaS Marketing and what you should keep in mind for each.

Filed Under: Digital Marketing, SaaS

10 Books on SaaS Marketing that are a Must-Read

July 9, 2021 by Yogesh Jain Leave a Comment

Co-creation and user generated content

Here are 10 books on SaaS Marketing that offer a fresh perspective on selling invisible products & services. Check out the bonus book at the end.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

6 Best Practices: Your Ultimate Guide to SaaS Customer Onboarding

July 9, 2021 by Yogesh Jain Leave a Comment

Here are a 6 best practices for SaaS customer onboarding that you can draw inspiration from for your business.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

20+ SaaS Marketing Tools that Every Company Needs

July 8, 2021 by Yogesh Jain Leave a Comment

Infographic meaning- content marketing

Read about the 20 most popular SaaS marketing tools for email marketing, customer onboarding, social media, chatbot and more.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

What is SaaS Marketing & How it differs from traditional marketing?

July 8, 2021 by Yogesh Jain Leave a Comment

in depth explanation of marketing concepts

In this article, we explain SaaS marketing & highlight its differences from traditional marketing.

Filed Under: B2B Marketing, SaaS Tagged With: b2b marketing, saas marketing, software as a service

Top 5 SaaS Marketing Trends You Should Look Out for in 2022

July 8, 2021 by Yogesh Jain Leave a Comment

Digital Marketing- Innovative Marketing

Explore these top 5 SaaS marketing trends for 2021 & 2022 and implement them as a part of your strategy in the year ahead.

Filed Under: B2B Marketing, SaaS Tagged With: b2b marketing, saas marketing, software as a service

10 SaaS Marketing Metrics You Should Absolutely Use

June 6, 2021 by Yogesh Jain Leave a Comment

SaaS Marketing Metrics

Learn 10 SaaS marketing metrics (with calculation method) that you should use to measure, fix, optimize and scale your SaaS businesses.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

11 Must Read B2B Marketing Books For Every Digital Marketer

May 24, 2021 by Yogesh Jain Leave a Comment

Online marketing- digital marketing

Get to learn about 11 must read B2B marketing books for every digital evangelist and grab one at 74% off! Limited period offer.

Filed Under: B2B Marketing, SaaS, Uncategorized Tagged With: b2b marketing, saas marketing, software as a service

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • How To Write Killer Headlines And Copy For Your Facebook Ads?
  • 5 Tips For Creating Stellar Saas Marketing Landing Pages
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Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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