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How to Decide The Next Feature to Add To Your Software (SaaS) Product?

January 5, 2023 by Yogesh Jain Leave a Comment

business plan

Discover new approaches to get ideas for your SaaS Product and also choose which features to add to your product.

Filed Under: SaaS

What is a funnel, and how to optimise your funnel for SaaS business?

January 3, 2023 by Yogesh Jain Leave a Comment

The SaaS funnel is a diagram that highlights significant phases of the client’s journey. Your SaaS conversion funnel can be measured, tracked, and optimised if the appropriate technologies are in place and data is assigned to each stage.

Filed Under: B2B Marketing, SaaS

How To Design A Go-To-Market Strategy For SaaS

December 15, 2022 by Yogesh Jain Leave a Comment

marketing plan of action and strategy

The go-to-market strategy is a comprehensive plan that businesses use to bring new products to the market. You can mitigate the risks of a new product in the market by prioritizing tasks that ensure market success.

Filed Under: B2B Marketing, SaaS

What Is Account-Based Marketing (ABM) [SaaS Marketing Experts]

December 15, 2022 by Yogesh Jain Leave a Comment

marketing ideas and strategy

Account Based Marketing (ABM) is one of the few tactics that combine marketing and sales expertise to boost conversion rates. Learn it’s use in SaaS & B2B Businesses.

Filed Under: B2B Marketing, Digital Marketing, SaaS

What Is A BCG Matrix & How it’s Relevant for SaaS Businesses?

October 9, 2022 by Yogesh Jain Leave a Comment

BCG Matrix

Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.

Filed Under: B2B Marketing, Uncategorized Tagged With: b2b marketing, marketing concepts, saas marketing

6 Effective YouTube Strategies for SaaS & B2B Businesses

September 21, 2022 by Yogesh Jain Leave a Comment

YouTube Marketing

5 elements you can easily add to your YouTube Strategies for your SaaS Business to optimize your ad spend.

Filed Under: Digital Marketing, SaaS Tagged With: saas businesses, SAAS Products, youtube best practices

5 UX Design Best Practices for SaaS Businesses

September 20, 2022 by Yogesh Jain Leave a Comment

Mobile App and SaaS UX Designing

There are a few best practices that are the difference between your SaaS UX design and an excellent UX design.

Filed Under: SaaS Tagged With: best practices, product design, SAAS Companies, saas design, SAAS Products, ui design, ui vs ux, ux architecture, ux design

What is Product Lifecycle Management? What are Its Implications in SaaS?

September 20, 2022 by Yogesh Jain Leave a Comment

Breaking the Product LifeCycle

Understanding Product Lifecycle Management is crucial success since it hinges on understanding the product in every step of its lifecycle.

Filed Under: Innovations, SaaS Tagged With: lifecycle management, PLM, product lifecycle, product management

5 Steps: How To Create A Killer Media Plan for Maximum ROAS

September 19, 2022 by Yogesh Jain Leave a Comment

social media plan template

A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.

Filed Under: B2B Marketing, Digital Marketing, Marketing Analytics Tagged With: marketing, Marketing strategy, media buyers, media planning, SMART

The Ultimate Guide to Customer Segmentation for SaaS & B2B Businesses

September 19, 2022 by Yogesh Jain Leave a Comment

target Persona, market research and customer segmentation

Customer Segmentation is a crucial tool when it comes to optimizing your marketing and pricing strategy to perform better.

Filed Under: Digital Marketing, SaaS Tagged With: customer journey, market segmentation, Marketing strategy, saas customer segmentation, saas product, target demographic

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • How to Decide The Next Feature to Add To Your Software (SaaS) Product?
  • What Is IFTTT? And How Is It Different From Zapier?
  • What Is Attribution Modeling? Learn its Types, Importance & Limitations
  • What is a funnel, and how to optimise your funnel for SaaS business?

Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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