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5 Tips For Creating Stellar Saas Marketing Landing Pages

February 28, 2023 by Yogesh Jain Leave a Comment

Landing page elements

We will cover a few elements that will help boost your engagement across the board and 5 tips to create stellar landing pages from your SaaS product.

Filed Under: B2B Marketing, SaaS

Mastering The 7Ps Of SaaS Marketing

February 28, 2023 by Yogesh Jain Leave a Comment

SaaS Marketing and B2B Marketing - 7Ps of Marketing

The 4 Ps are the first thing you learn in the marketing industry. People often refer to it as a marketing mix. It is a combination of tools and variables used by marketers to achieve their marketing objectives. The 4 Ps framework was formulated by Neil Borden in the 1950s. He stated that the 4 […]

Filed Under: B2B Marketing, SaaS

Pre and Post Launch Must Dos for SaaS Products

February 28, 2023 by Yogesh Jain Leave a Comment

Lean Software Development in SaaS

We have compiled two checklists: a pre-launch and a post-launch list to help you with your efforts and get your launch strategy up to the mark.

Filed Under: SaaS

How To Make A Good PR Pitch For Your Saas Business?

February 17, 2023 by Yogesh Jain Leave a Comment

PR Pitching for SaaS and B2B

Learn how to make a good PR pitch for your SaaS or B2B business in 4 simple steps [best practices and do’s and don’t included].

Filed Under: B2B Marketing, Copywriting, SaaS

3 Sample PR Pitch Templates For Saas Product Launches

February 17, 2023 by Yogesh Jain Leave a Comment

sample PR pitch templates

We’ll share 3 formats of writing a PR pitch for SaaS and one example of pitch that you can use for inspiration.

Filed Under: B2B Marketing, Business, SaaS, Uncategorized

How to Decide The Next Feature to Add To Your Software (SaaS) Product?

January 5, 2023 by Yogesh Jain Leave a Comment

business plan and PR pitch for SaaS and B2B businesses

Discover new approaches to get ideas for your SaaS Product and also choose which features to add to your product.

Filed Under: SaaS

What is a funnel, and how to optimise your funnel for SaaS business?

January 3, 2023 by Yogesh Jain Leave a Comment

The SaaS funnel is a diagram that highlights significant phases of the client’s journey. Your SaaS conversion funnel can be measured, tracked, and optimised if the appropriate technologies are in place and data is assigned to each stage.

Filed Under: B2B Marketing, SaaS

How To Design A Go-To-Market Strategy For SaaS

December 15, 2022 by Yogesh Jain Leave a Comment

marketing plan of action and strategy

The go-to-market strategy is a comprehensive plan that businesses use to bring new products to the market. You can mitigate the risks of a new product in the market by prioritizing tasks that ensure market success.

Filed Under: B2B Marketing, SaaS

What Is Account-Based Marketing (ABM) [SaaS Marketing Experts]

December 15, 2022 by Yogesh Jain Leave a Comment

marketing ideas and strategy

Account Based Marketing (ABM) is one of the few tactics that combine marketing and sales expertise to boost conversion rates. Learn it’s use in SaaS & B2B Businesses.

Filed Under: B2B Marketing, Digital Marketing, SaaS

What Is A BCG Matrix & How it’s Relevant for SaaS Businesses?

October 9, 2022 by Yogesh Jain Leave a Comment

BCG Matrix

Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.

Filed Under: B2B Marketing, Uncategorized Tagged With: b2b marketing, marketing concepts, saas marketing

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Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.

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Recent Posts

  • How To Write Killer Headlines And Copy For Your Facebook Ads?
  • 5 Tips For Creating Stellar Saas Marketing Landing Pages
  • Mastering The 7Ps Of SaaS Marketing
  • Pre and Post Launch Must Dos for SaaS Products

Want to know more about me?

I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With  a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.

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