B2B Marketing Archives | Concept Allies

How to Decide The Next Feature to Add To Your Software (SaaS) Product?

January 5, 2023 by Yogesh Jain Leave a Comment

Discover new approaches to get ideas for your SaaS Product and also choose which features to add to your product.

What is a funnel, and how to optimise your funnel for SaaS business?

January 3, 2023 by Yogesh Jain Leave a Comment

The SaaS funnel is a diagram that highlights significant phases of the client’s journey. Your SaaS conversion funnel can be measured, tracked, and optimised if the appropriate technologies are in place and data is assigned to each stage.

How To Design A Go-To-Market Strategy For SaaS

December 15, 2022 by Yogesh Jain Leave a Comment

The go-to-market strategy is a comprehensive plan that businesses use to bring new products to the market. You can mitigate the risks of a new product in the market by prioritizing tasks that ensure market success.

What Is Account-Based Marketing (ABM) [SaaS Marketing Experts]

December 15, 2022 by Yogesh Jain Leave a Comment

Account Based Marketing (ABM) is one of the few tactics that combine marketing and sales expertise to boost conversion rates. Learn it’s use in SaaS & B2B Businesses.

What Is A BCG Matrix & How it’s Relevant for SaaS Businesses?

October 9, 2022 by Yogesh Jain Leave a Comment

Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.