Management popularly uses BCG Matrix to determine the value of a product/service as opposed to the investment made to it. Hence, the allocation of resources becomes easier since you can make long-term plans for optimal usage of capital.
6 Effective YouTube Strategies for SaaS & B2B Businesses
5 elements you can easily add to your YouTube Strategies for your SaaS Business to optimize your ad spend.
5 UX Design Best Practices for SaaS Businesses
There are a few best practices that are the difference between your SaaS UX design and an excellent UX design.
What is Product Lifecycle Management? What are Its Implications in SaaS?
Understanding Product Lifecycle Management is crucial success since it hinges on understanding the product in every step of its lifecycle.
5 Steps: How To Create A Killer Media Plan for Maximum ROAS
A Media Plan helps you define the what, why, where, when and how of your marketing strategy tp optimize your KPIs.
The Ultimate Guide to Customer Segmentation for SaaS & B2B Businesses
Customer Segmentation is a crucial tool when it comes to optimizing your marketing and pricing strategy to perform better.
7 Effective Ways to Grow Your Subscription Business
A subscription business is hard to run. Here are 7 ways you can boost your subscriptions and grow your business.
What are LinkedIn Conversational Ads? 5 Tips to Improve Your Success Rate
LinkedIn Conversational Ads is a great marketing tool for lead generation and to boost conversions. here are 5 tips to perform well.
7 Must-Try Zapier Automation Ideas for SaaS & B2B Companies
Zapier is a tool we can use to automate processes, especially in SaaS. Here are a few Zapier Automation ideas to help you get started.
Why is SaaS Marketing Different? How to do it well?
SaaS Marketing is very different from traditional marketing and requires unique marketing strategies to perform well.
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