Innovations

How UGC Can Skyrocket Your Ad Engagement (and Sales) | Ecommerce Edge

Learn how leveraging User-Generated Content (UGC) in ad campaigns can boost engagement, build trust, and drive conversions. Discover real-wo

What is Lean Software Management? Why Does it Work?

Lean software management is one of the best frameworks when it comes to quality and optimized software products.

What is Product Lifecycle Management? What are Its Implications in SaaS?

Understanding Product Lifecycle Management is crucial success since it hinges on understanding the product in every step of its lifecycle.

10 Proven SaaS Growth Strategies Worth Trying

In this blog post, we'll discuss 10 time-tested SaaS growth strategies that you should explore.

Top 5 Influencer Marketing Trends Shaping Campaigns in 2018

It is important to keep up with influencer marketing trends, since are taking over social media by enabling brands to be hyper-targeted.

An Ape’s Reasoning for Micro-Influencer Marketing: Why It Works

Micro-influencer marketing campaigns go viral easily and they have an authentic edge. Learn more about them.

Who Are Micro-Influencers and How to Find the Right One?

Through this blog you'll know - who are micro-influencers, why should you hire them, and how to find the right ones for your business.

Deciphering Agile Marketing: Meaning, Principles & Benefits

Agile marketing is a process-driven method of marketing, wherein iterations are made to improve the quality.

Fear Of Missing Out: How to Use FOMO and Anti-FOMO in Marketing

FOMO aka Fear Of Missing Out refers to a feeling of being left out. Learn how you can leverage this in marketing.

Co-Creation: User-Generated Content Techniques for Better Engagement

Co-creation is a consumer driven marketing initiative which involves engaging consumers in the innovation and development of the product.