For most people, their 15 minutes of fame end right after the 15 minutes. But for SaaS businesses, these 15 minutes of fame can cause a lifetime of new customers. Media coverage can significantly boost the success of a product launch. While PR pitches for a SaaS product are a challenging task, it has too many benefits to not use in your product launch.
Benefits of PR pitches:
- Build and boost brand awareness
- Increase your credibility
- Gain referral traffic
- Increase backlinks
Thankfully, PR pitches to the press are like any other press release. Hence, you can follow a temple to craft your PR pitch by using a standard template.
Example PR Pitch for SaaS
[Company Name] Launches Revolutionary New [Product Name] SaaS Platform
[City], [State] – [Date] – [Company Name], a leading provider of innovative business solutions, is proud to announce the launch of its latest SaaS platform, [Product Name].
Designed for businesses of all sizes and industries, [Product Name] offers a revolutionary approach to [insert main benefit or problem solved by the product]. With its intuitive interface and advanced features, [Product Name] makes it easy for users to [insert key action or benefit].
“We’re excited to bring [Product Name] to market and to help businesses streamline their [insert key area or process]. Our team has worked tirelessly to develop a platform that is both powerful and user-friendly, and we can’t wait to see how our customers put it to work,” said [Name], [Job Title] of [Company Name].
[Product Name] offers a range of features designed to improve [insert key benefit or process]. Some of the key benefits include:
- [Insert key benefit #1]
- [Insert key benefit #2]
- [Insert key benefit #3]
[Product Name] is now available for businesses to sign up and start using today. To learn more about the platform and how it can benefit your business, visit [Product Website].
About [Company Name]
[Company Name] is a [insert brief description of the company and its mission]. With a focus on innovation and customer service, [Company Name] has become a leading provider of business solutions for companies around the world.
For media inquiries, please contact [Name], [Job Title] at [Company Name] at [Contact Email/Phone].
Read More: What Is Account-Based Marketing (ABM) [SaaS Marketing Experts]
Common elements in PR pitch samples
There will be a few common elements in every PR pitch template. Each element is very important to enhance the impact of your product launch. Therefore, take enough time out of your schedule to draft several pitches and then pick the best one.
1. Headline
Your headline should be distinct. Either include your company name or the name of the product. The headlines should make it clear what the purpose of the product/service is.
2. Subheading
This is an expansion on the headline. You can include a key benefit or feature of your product to entice viewers to continue reading.
3. Body
This is where the main content of the PR pitch goes. Explain the product, what it does, and who it is aimed at. List the features, benefits, and other elements of the product/service.
4. Images
Do not use stock images in your PR pitch for your product launch. The press release of your product is like its resume. So, invest as much time and capital as you can to craft the best PR pitch possible. Using stock images will make it seem like an unprofessional job and it will negatively affect your chances of coverage.
5. Contact information
Do not forget to add the contact information for the person handling the PR pitching of the product launch. This person will liaison between the company and the press. Hence, they should know the product inside out since the press will ask questions about the product.
Read More: How to Decide The Next Feature to Add To Your Software (SaaS) Product?
Sample Template 1 of the PR pitch
Headline
Connect with other podcasters with XYZcasting
Subheading
XYZcasting is the solution to all your podcasting needs, from creating to editing to hosting.
Body
New York, New York: XYZ Company introduced their new product, XYZcasting, in the market today. XYZcasting is a podcasting solution for hobbyists and people who are new to creating podcasts. XYZcasting was first developed as a platform for podcasting education and expanded into giving recording, editing, and publishing tools to its users.
Benefit and features
XYZcasting offers:
- Tutorials for a wide range of podcasting equipment
- Networking for those looking into creating their podcasts
- Tools to record, edit and publish podcast episodes
<company details, if applicable>
Social/website links
XYZcasting is available at <price point> on the company’s website <URL>. For more information, you can check out their social media <add links/handles>
Contact Details/Signature
Suzi Tanaka
XYZ Company
0000-0000
Read More: What is a funnel, and how to optimise your funnel for SaaS business?
Sample Template 2 of the PR pitch
Headline
Enhance your podcasting experience with XYZcasting
Subheading
XYZcasting solves all your podcasting needs, from creating to editing to hosting.
Body
New York, New York: XYZ Company introduced their new product, XYZcasting, in the market today. XYZcasting is a podcasting solution for hobbyists and people who are new to creating podcasts. XYZcasting was first developed as a platform for podcasting education and expanded into giving recording, editing, and publishing tools to its users.
Quote 1
“I know how hard it is for newbies to get the hang of things,” says Lester Smith, CEO at XYZ Company, “I’ve been there. And it’s much harder to find people who are in the same boat.”
<image>
Benefit and features
XYZcasting offers:
- Tutorials for a wide range of podcasting equipment
- Networking for those looking into creating their podcasts
- Tools to record, edit and publish podcast episodes
Quote 2
“We realized that without application, knowledge is useless.” Drisha Deshpande notes, Founder of XYZ Company, “We knew we had to create tools that people could practice on, and this led us to XYZcasting.”
<image>
Social/website links
XYZcasting is available at <price point> on the company’s website <URL>. For more information, you can check out their social media <add links/handles>
Contact Details/Signature
Suzi Tanaka
XYZ Company
0000-0000
Read More: How To Design A Go-To-Market Strategy For SaaS
Sample Template 3 of the PR pitch
Heading
Edit, create, and publish podcasts with XYZcasting
Company name
XYZ Company
<company logo>
Contact Details/Signature
Suzi Tanaka
0000-0000
<image>
Body
New York, New York: XYZ Company introduced their new product, XYZcasting, in the market today. XYZcasting is a podcasting solution for hobbyists and people who are new to creating podcasts.
Quote
“Podcasts are all the rage. It’s a hobby, a new career, or a passive income job.” states Drisha Deshpande, Founder of XYZ Company, “whatever their reason, everyone deserves support and tools.”
Product description
XYZcasting was first developed as a platform for podcasting education and expanded into giving recording, editing, and publishing tools to its users.
<image>
Social/website links
XYZcasting is available at <price point> on the company’s website <URL>. For more information, you can check out their social media <add links/handles>