SaaS companies need efficient tools for marketing, growth, and sales to stay competitive. Below is a list of the best SaaS marketing tools to help you achieve your growth goals efficiently.
SaaS Marketing Automation Tools for Email
1. Drip
Best for small to mid-sized eCommerce businesses, Drip integrates with Shopify, Magento, and WooCommerce. It helps grow your email list, automates workflows, and tracks customer engagement across multiple channels, including social media and SMS.
Drip: Email Builder
Drip also enables businesses to grow their email list with custom pop-ups, automated lead magnet delivery, and Facebook Lead Ads. It provides its users with powerful automated workflows that are personalized.
Drip: Product recommendations
All in all, Drip is positioned as a powerful tool for growing eCommerce stores.
ActiveCampaign is a popular email marketing tool offering customer experience automation (CXA).
ActiveCampaign: Marketing Automation
It provides a visual automation builder for email sequences, A/B split testing, and over 500+ automation templates.
ActiveCampaign: Intuitive email builder
3. Benchmark
Known for its user-friendly design, Benchmark provides simple yet powerful email marketing solutions for small businesses.
Benchmark: Responsive Email Templates
Its sleek templates and ease of use make it ideal for any company looking for a well-designed email platform.
Benchmark: Live Email Reports
Benchmark is a superb choice for any small business that is looking for a simple email marketing solution with a wonderful experience for clients.
4. Omnisend
Omnisend is designed for eCommerce brands and supports email, SMS, and push notifications, along with integrations like Google Ads and Facebook. Its standout feature is its innovative email templates that help reduce cart abandonment.
Omnisend: Email Templates
It has also built and offers innovative email templates that reduce cart abandonment and drive repeat buyers. The platform integrates with eCommerce players like Magento, Shopify, and BigCommerce. But what sets it apart is the integration with help desk platforms like Yotpo, Smile.io, and ReCharge.
Omnisend: Email Performance Metrics
This enables Omnisend to report on how an email campaign is performing. This then triggers other campaigns based on customer behavior.
SaaS marketing automation tools for social media
1. Hootsuite
One of the most well-known social media management platforms. Hootsuite allows you to manage all social channels from one interface and schedule posts easily.
Hootsuite: Social Media Monitoring
2. ContentStudio
This all-in-one tool is perfect for small and large businesses, offering insights into social media channels and scheduling automation.
ContentStudio: Calendar View
ContentStudio: Post Composer
3. Kontentino
An excellent tool for seamless collaboration, Kontentino enables easy content creation and approval, plus detailed analytics on post performance.
Kontentino: Post Analytics
You can also link your Dropbox or Google Drive for storing visual assets and suggest post ideas.
Kontentino: Live Preview of a post
Furthermore, the analytics help put data in context. It also provides an effective way to see the best performing posts based on selected KPIs.
SaaS Marketing Automation Tools for Product Adoption
1. UserPilot
UserPilot allows you to customize onboarding flows, analyze user behavior, and use in-app messaging to drive engagement. It also offers great product analytics.
Userpilot: User Onboarding
You also can easily build linear or branched experiences using tooltips, modals, driven actions, etc. With contextual onboarding, you can show the right message to the right users. Additionally, the platform offers great product analytics.
Focused on providing user insights, Pendo uses data to automate and personalize onboarding and in-app communication.
Pendo: Dashboard
Moreover, they use user feedback and detailed usage data to automate and personalize user onboarding and in-app communications.
Pendo: Easy Guide Creation
It also allows users to automatically customize content based on the user or account profile, feedback provided, in-app behavior, and previous interactions with onboarding content.
3. WalkMe
A cloud-based platform that helps businesses create product walkthroughs with step-by-step onboarding guides.
WalkMe: Dashboard
It is one of the pioneering onboarding products in the market. It has also been serving companies to create product walkthroughs with step-by-step onboarding guides.
SaaS marketing automation tools for self-serve support
1. Intercom
Intercom offers a complete customer service funnel and a knowledge base for creating help articles to attach to chat replies.
Intercom: Educate
It comes with a knowledge base so that you can create articles and attach them to your chat replies to each customer. This is their 'educate' feature which allows customers to view that help desk directly instead of making your employee time their first resource.
2. Zendesk
Zendesk provides AI-powered chatbots for personalized customer support. It also integrates with social media to manage service tickets.
ZenDesk: Tickets
ZenDesk support is essentially a ticket-raising system where operators can raise service tickets that will then be dealt with by one or a few agents over their lifetimes. These tickets can come from all over the web, including social media.
3. FreshDesk
FreshDesk focuses on usability and affordability, offering automation for customer inquiries, ticket management, and prioritization.
FreshDesk: Dashboard
The platform also offers ‘collision detection’ that ensures that multiple agents don’t pick up and work on a single inquiry.
SaaS marketing automation tools for user communication
HubSpot's chatbot builder helps automate conversations, qualify leads, and trigger automated actions based on user responses.
HubSpot: Chatbot Builder
Your customers can get answers to FAQs, book meetings, and navigate across the site. Simultaneously, their answers are saved in your CRM, allowing you to qualify leads and trigger automation.
Intercom uses machine learning to handle up to 33% of customer queries, providing a personalized experience.
Intercom: Chats
With the help of machine learning and behavioral data, Intercom can respond to up to 33% of queries and provide personalized experiences along the way.
3. Drift
Drift offers conversational marketing and sales software that uses AI to provide personalized chat experiences.
Drift: Bot Builder
4. Botsify
An easy-to-use chatbot builder, Botsify allows for quick setup and provides customizable templates, including options for human-agent takeover.
Botsify: Form in Chatbots
The bot can also be taught how to handle certain conversations. Botsify makes it easy for a live agent to take over any point, which is helpful if human interaction is needed mid-conversation.
It can automatically book meetings to your sales calendar to find out when a team member has availability and sets up the meeting with a qualified lead. Additionally, it helps users access self-service and get their support questions answered.
SaaS marketing automation tools for paid channels
1. Adroll
Adroll is a comprehensive tool for re-targeting ads across networks like Google and Facebook. It uses AI to convert casual visitors into repeat customers.
2. Adzooma
Adzooma simplifies digital marketing by offering cost-effective PPC management for Google, Facebook, and Microsoft ads.
3. AdExpresso
This all-in-one platform manages Facebook and Google Ads, allowing for streamlined ad management and campaign optimization.
4. Mayple
Mayple helps businesses monitor campaigns across digital channels and uses unique strategies to optimize marketing efforts.
Conclusion
With a plethora of marketing automation tools available, it's essential to choose the right ones that align with your business objectives and integrate with your existing CRM systems. A well-chosen MarTech stack will save time and help achieve your growth targets efficiently.
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