Influencers are taking social media marketing to the next level of personalization by enabling brands to be hyper-targeted. Know the top influencer marketing trends making their way into the marketing world in 2018.
Micro-influencer marketing campaigns go viral easily and they have an authentic edge. One of the reasons why they are successful is that we like to imitate our peers. Know how mirror neurons come into play in making micro-influencer marketing campaigns a success and what monkeys have to do with this.
Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers’ opinions almost as much as that of our friends and families. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business.
Concept Allies is a blog focused on spreading innovative marketing ideas. My reason for creating this blog is to share my ideas and vision with the business community and help them achieve their goals.
I am Yogesh, a digital marketer executive currently helping IT companies grow their SAS products. With a growth hacking mindset, passion for marketing and obsession over customer experience I specialize in creating campaigns that make conversions happen.