Influencers are taking social media marketing to the next level of personalization by enabling brands to be hyper-targeted. Know the top influencer marketing trends making their way into the marketing world in 2018.
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Top 5 Influencer Marketing Trends Shaping the Future Campaigns of 2018
Who are Micro-Influencers and How to Find the Right One?
Today, brands need to reach out to the millennial audiences who find it comforting on social media but not in front of television. Moreover, television and movie ads are very costly and are beyond the reach of small business. Hence business especially SMBs have opted for micro-influencers who have a limited reach but they serve the purpose of the campaign. It make sense to opt for this approach as we are much more responsive to influencer endorsements than an advertisement. Studies have shown that an average person (like us) trust influencers’ opinions almost as much as that of our friends and families. Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business.
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Deciphering Agile Marketing: Meaning, Principles & Benefits
An agile marketing approach is a potential approach in which teams focus on significant projects first, completion of those projects with team efforts, analyzing and calculating their impact, and then rectifing the mistakes and increasing the outcome in a continuous manner. It is a clear and precise process-driven way of marketing. It concerns on the delivery of transparent communication, successful collaborations and the experience and knowledge sharing phenomenon. This approach is one of the reasons for the success of many businesses. So in this article, let us analyze it.
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